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Date Posted: 07:46:48 04/22/04 Thu
Author: David Lake
Subject: 1 Iron Golf vs Tommy Armour EQLs

We have received numerous e-mails asking what the differences are between the 1 Iron Golf System and the old Tommy Armour EQLs. Actually, the only thing in common is the use of a single length throughout a set of irons. Whereas Tommy Armour just used an existing line of clubheads and simply shafted to a constant length, we designed our entire system specifically for single length play. Actually, the use of a single length evolved through our testing of playability features. Our goal in the beginning was to produce the most playable set of golf clubs in the industry. This included specific playability design features of the clubhead as well as shaft optimization. As well, our testing involved varying lengths of golf clubs and their associated lie angles in order to find combinations that produced enhanced playability across the board. What our testing showed conclusively was that an overlooked playability feature of tremendous value was the use of a single length throughout a set of golf clubs. This single length however, had to be based on what our testing proved to be the ideal lie angle of the clubhead that put the golfer into the ideal swing posture for optimal power and accuracy. Unlike Tommy Armour and other companies, although this ideal lie angle is constant for all golfers, the corresponding club length has to be tailored to the individual. That is why we developed our formulas to translate the ideal butt-end of club to ground distance at impact to the golfer's wrist-to-floor measurement. The result of ten years of experimentation and testing was the incorporation of all of these playability features into a system that produces, in our opinion, the most playable clubs in golf. Bear in mind, that based on the individual's wrist-to-floor measurement our irons could be the length of a standard #6, #7, or #8 iron.

David Lake

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