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Date Posted: 00:42:09 04/01/07 Sun
Author: Daryl Temkin
Author Host/IP: cpe-76-80-35-131.socal.res.rr.com / 76.80.35.131
Subject: Re: Whole Foods' Long Time Support of KPFK, Broadcaster of "Radio Intifada"
In reply to: david 's message, "Whole Foods' Long Time Support of KPFK, Broadcaster of "Radio Intifada"" on 01:52:42 03/29/07 Thu

Dear Whole Foods Leaders,

I know you have received many letters asking you to discontinue your support of KPFK

I understand that in running a company, many different advertisers come asking for your advertising dollar. Businesses often do not know what they are supporting from their advertising. However, in the case of KPFK, it is somewhat clear that they are a radical agenda driven organization.

If you didn't know before, by now you are aware that KPFK is the leading radio station promoting a radical leftist philosophy which is abhorrent to many of your customers. You will have to consider what client base you want to attract. As you know so well, your business is not just about selling food, you are selling and promoting a lifestyle. Your customers know that and that is an additional reason that they give you their shopping dollar.

You have to decide what your "lifestyle" image will fully reflect. You will have to publicly go on the record and let your buying audience know how and where you stand.

In today's world, people expect a lot more from a company than just selling a product, especially when that company has ventured into the public debate.

I along with many others will support you choosing more moderate causes to ally your political advertising dollar.

Sincerely,

Daryl Temkin, Ph.D.
Director
The Israel Institute



--
Daryl Temkin, Ph.D.
Director
The Israel Institute
310.508.0950 - Direct line
323.924 5117 - Office
DT@Israel-Institute.org
Membership@Israel-Institute.org
Israel-Institute.org

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