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Date Posted: 03:02:51 06/11/09 Thu
Author: Linda the Nurse
Subject: Inside....
In reply to: Linda the Nurse 's message, "Ratings - Here is another article about AW Season 3 Premiere ratings that I was sent by a friend. I don't have the URL, but will post if I get it. The article is inside....." on 02:58:30 06/11/09 Thu

Army Wives- #1 Rated Cable Drama Season Premiere in 2009

• Army Wives’ 3rd Season premiered with a 3.0 household rating with an average audience of 3,476,000 P2+ viewers. The premiere also earned a 2.4 W1849 rating (1,367,000 viewers), 2.5 W2554 rating (1,380,000) and 2.7 W18+ rating (2,685,000).
o Army Wives’ season 3 premiere is the #1 rated cable drama premiere in 2009 among W1834 (FYI- 2.4 rating / 694,000 viewers), W1849 (tied with USA’s In Plain Sight) and W1824 (2.3 rating / 277,000 viewers).
o The 3rd season debut of Army Wives was the #1 rated telecast on Lifetime in 2009 across the following demos: W1834, W1849, W2554, A1834, A1849 and A2554.
o The 3rd season premiere of Army Wives was the highest rated drama telecast on cable for the week across key female demos: W1834, W1849, W2554 (tied with USA’s Royal Pains/Burn Notice) and W1824.
o The premiere reached 5.8 million P2+ viewers.
 Army Wives reached over 7.2 million P2+ viewers on premiere night (FYI- 2 telecasts).
o Lifetime was the #1 rated basic cable network in the Sunday 10P-11P time period among households (tied with USA), W2554, A2554 (tied with USA) and W18+.
o Sunday’s premiere of Army Wives’ 3rd season out-delivered all broadcast networks except for ABC (NBA Playoffs) across key female demos: W1834, W1849, W2554 and W1824.
o The 3rd season premiere of Army Wives posted triple-digit growth from the prior 4-week time period average across the following demos: households (+114%), W1849 (+140%), W2554 (+108%), W1834 (+200%), W18+ (+145%) and P2+ (+133%).
o Army Wives was the #1 rated ad-supported cable telecast on Sunday among W2554 and W18+.
o Army Wives was the top rated non-reality telecast on Sunday on cable among W1834 and W1849.




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Enjoy!

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[> High impressive.Thanks Linda the Nurse. -- CBfan, 03:17:39 06/11/09 Thu


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