We used to have a talk station in this town on the FM side with an older demo. They would run spots for say, a rocking chair company ... that store would get a BIG response ... not only from blue hairs but from the 25-54 demo as well. The guy that ran that store was my first good talk with an advertiser. Old people got the bucks AND spend it. The problem is that national accounts don't want them. -- Philly Talk Radio Online

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Date Posted: 06:44:53 01/13/03 Mon
Author: Surf
Subject: We used to have a talk station in this town on the FM side with an older demo. They would run spots for say, a rocking chair company ... that store would get a BIG response ... not only from blue hairs but from the 25-54 demo as well. The guy that ran that store was my first good talk with an advertiser. Old people got the bucks AND spend it. The problem is that national accounts don't want them.
In reply to: "Vince from Villanova" (High ratings + low sales = format flip) 's message, "You're talking about the way things should be. I'm talking about the way things actually are. In radio, there's a LOT of space between those two." on 01:16:55 01/12/03 Sun

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