Directed by Tom Routson of Tool of North America and tagged "Relax, just drive," the work features TV actors Ryan Stiles of The Drew Carey Show and Wendie Malick of Just Shoot Me. The client wants to educate consumers about the advantages of independent insurance agents.
The work breaks first in Florida, which is Progressive's largest market, and then nationally on Jan. 9 on TV and radio, along with print and direct mail.
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