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Subject: Bajaj decides the two-wheeled path ahead needs gears; scooter production to end


Author:
Bob
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Date Posted: 05:30:36 12/09/09 Wed

Bajaj – a name once synonymous with scooters – has decided their two-wheeled future lies with motorcycles. Production of scooters (the company is already down to just one machine) will cease ‘by the end of the fiscal year’.

Bajaj managing director Rajiv Bajaj said "We will exit the scooter market because we don't see much sense in it. If we are to be a motorcycle specialist, we cannot make scooters . One day, God willing, we will be the largest motorcycle company in the world. If we have to be a motorcycle specialist, we have to make sacrifice (in scooter segment).”

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