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|Subject: New THINK! Campaign launched|
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Date Posted: 05:22:36 06/17/11 Fri
A new THINK! Campaign, aiming to encourage drivers to look out for bikers by placing the focus on the person behind the helmet, has been launched.
Road Safety Minister Mike Penning said "As a biker I know how much fun motorcycling can be and what a practical way it is to get around, but it is unacceptable that so many motorcyclists are dying on our roads and I want to tackle this.
"While many drivers may take extra care at junctions, they often don't see bikers and this is a major factor in motorcycle casualties. That is why our THINK! campaign aims to remind drivers to think about the biker, not just the bike, so that we see fewer of these needless accidents."
The THINK! Campaign, which commences on 20th June, will feature national radio adverts, supported by ‘drive-time’ radio sponsorship. Nationwide petrol forecourt advertising will also form a major part of the campaign’s focus. Online adverts and Facebook activity will additionally feature.
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