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Date Posted: 20:26:35 05/11/09 Mon
Author: East Suburban
Subject: Re: Ad lib/personal endorsement commercials
In reply to: Oldies Dave 's message, "Ad lib/personal endorsement commercials" on 14:12:51 05/11/09 Mon

Lynn Cullen used to do these sorts of commercials for her sponsors at WPTT when she was there, Castle Windows was one, I think Little's Shoes in Squirrel Hill was another. That all goes back to the old school days of radio. Uncle Ed Shaughnessy was renowned for that sort of thing. Back in the days of Cordic & Company I think Rege tried to break him up when he was on the air.


>I think this is an aspect of radio that may be all but
>gone. DJs used to do ad lib commercials for certain
>clients where they would talk about their personal
>experiences with that business. Bob Tracey used to do
>commercials for a restaurant in Gallitzin, PA that
>made you want to jump in the car and go there. Bob
>also did commercials for the Johnny Garneu (sp?)
>restaurants where he would talk about eating there and
>what dish he had, etc.
>
>I believe Jack Bogut and Chilly Billy may still do
>some of these on WJAS but I can't listen to WJAS since
>they ended the webcasting. OTherwise are there are any
>people doing these kinds of commercials? I think that
>maybe some of the talk hosts do them, but I'm thinking
>more of commercials within music programming.

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