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Date Posted: 14:47:45 04/11/14 Fri
Author: Frank Gottlieb
Subject: Pittsburgh Broadcast Legends & Storytellers

A Society of Professional Journalists program on April 26th will be of interest to those who read this page. Space is limited. Note the registration info at the end.

Join the Pittsburgh Professional Chapter of the Society of Professional Journalists (SPJ) for


A special program featuring some of Pittsburgh’s broadcasting pioneers moderated by Paul Guggenheimer of WESA

Saturday, April 26 11 a.m.-1 p.m.

90.5 WESA
67 Bedford Square
Pittsburgh, PA 15203 South Side

What was it like being a broadcast journalist in Pittsburgh before microwave technology and “instant” news? What was it like covering city hall or a fire lugging a heavy tape recorder with you….or getting the film back to the station so it could be developed and edited in time for the 11 o’clock news? What was the relationship between reporters and sources?

Find out when four Pittsburgh broadcasting pioneers journalism join Pittsburgh SPJ for an enjoyable program looking back at local broadcasting…the way it was.

The speakers, a virtual “Who’s Who” of Pittsburgh broadcast journalism, are:

Joe DeNardo—Pittsburghers still recall that “Joe said it would” regarding the accuracy of his weather predictions. Joe DeNardo is a 1952 graduate of Duquesne University, where he majored in mathematics and physics. He received a master’s in meteorology in 1952 from the University of Chicago. During his four years in the Air Force DeNardo received the rank of commander in the weather detachment at the Greater Pittsburgh Air Force Base before his honorable discharge in 1956. In 1957 he opened DeNardo McFarland Weather Services, which provided forecasts to corporations, aviation services and local radio stations. DeNardo started his broadcasting career in 1957 on KDKA Radio, moving to KDKA-TV in 1960. In 1969, he joined WTAE-TV where he was chief meteorologist until his retirement in 2005.

Bob James—known as “Dean of City Hall Reporters” for his 26 years on that beat for KQV Radio. A Duquesne University graduate who began a 54-year career in 1950, James started at WSRV Radio in Steubenville. He worked at WFGB-TV in Altoona before returning to Pittsburgh in 1968 to join WWSW Radio. He joined WIIC-TV (now WPXI-TV) the next year, returning to radio at WJAS, then KQV IN 1978.

Adam Lynch—respected Pittsburgh television news anchor who, in the course of his career, worked for all three Pittsburgh television stations, in radio news and magazine journalism. A McKeesport native, Lynch began his broadcasting career at WEDO in 1951 while a journalism student at the University of Pittsburgh. He worked at KDKA-TV News from 1958-60, as a news anchor at WIIC-TV (now WPXI) from 1963-78 and at WTAE-TV as a news anchor from 1980 until his retirement in 1993. Lynch also worked at WWSW Radio news in the late 1970's.

Eleanor Schano—a media trailblazer who has constantly reinvented herself. She's described in her biography as a ground-breaking broadcaster, beloved Pittsburgh personality, community advocate, lecturer, and author. Schano began as a model when she was 18 and appeared on Pittsburgh's first television station WDTV, which later became KDKA-TV.  She was the first female commercial announcer, the city's first weather girl, the city's first female news reporter, and first solo female anchor. In her long career she's been part of the on-air staff at not just KDKA-TV, WTAE-TV, WIIC-TV (WPXI), WQED-TV and WPGH-TV. WQED and WPGH.  She was also a news anchor at WPEC-TV in Palm Beach and has worked in radio at KDKA. Schano has been with KQV since 1982 as special projects director.

Registration: $20 SPJ Members
$25 Non-Members
$15 Students

Registration includes brunch.

For reservations, contact Ginny Frizzi at gfrizzi@juno.com or (412) 624-5448
Reservation deadline is Thursday, April 24.

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