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Date Posted: 18:00:21 05/12/09 Tue
Author: Dork the Torque
Subject: Re: Ad lib/personal endorsement commercials
In reply to: East Suburban 's message, "Re: Ad lib/personal endorsement commercials" on 20:26:35 05/11/09 Mon

Lynn is doing live reads on WAMO. She chatted about filling her car at the Urban gardeber on Brighton Road


>Lynn Cullen used to do these sorts of commercials for
>her sponsors at WPTT when she was there, Castle
>Windows was one, I think Little's Shoes in Squirrel
>Hill was another. That all goes back to the old school
>days of radio. Uncle Ed Shaughnessy was renowned for
>that sort of thing. Back in the days of Cordic &
>Company I think Rege tried to break him up when he was
>on the air.
>
>
>>I think this is an aspect of radio that may be all but
>>gone. DJs used to do ad lib commercials for certain
>>clients where they would talk about their personal
>>experiences with that business. Bob Tracey used to do
>>commercials for a restaurant in Gallitzin, PA that
>>made you want to jump in the car and go there. Bob
>>also did commercials for the Johnny Garneu (sp?)
>>restaurants where he would talk about eating there and
>>what dish he had, etc.
>>
>>I believe Jack Bogut and Chilly Billy may still do
>>some of these on WJAS but I can't listen to WJAS since
>>they ended the webcasting. OTherwise are there are any
>>people doing these kinds of commercials? I think that
>>maybe some of the talk hosts do them, but I'm thinking
>>more of commercials within music programming.

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