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Date Posted: 04:57:10 07/05/12 Thu
Author: Chuck Y
Subject: Re: Why did they change WIIC?
In reply to: airguy 's message, "Re: Why did they change WIIC?" on 04:02:48 07/04/12 Wed

Since the 1970’s, there’s been a lot of stations that have incorporated their channel number via Roman numerals into their call letters. Such examples include WPVI (Philadelphia 6), WDIV (Detroit 4), WCVB (Channel 5 Boston) and WXIA (11 Alive, possibly 11 Atlanta).

Channel 11 in Pittsburgh looked to optimize the same by having WPXI (Pittsburgh 11).

The change was probably necessary since it seemed the WIIC call letters of a quarter-century may have conjured up images of an inept news department, sensationalism, poor ratings, etc.

I-I-R-C, the old WPXI call letters belonged to a South Carolina radio station. Also, there may have been some pending confusion with WPIX, Channel 11 in New York City.

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