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Date Posted: 05:33:25 10/02/12 Tue
Author: Ed Blank
Subject: Re: How Cordic took Bob Trow to California
In reply to: JM 's message, "Re: How Cordic took Bob Trow to California" on 00:27:18 09/30/12 Sun

Thanks, JM. That's the most insightful posting I've ever seen on this Voy Forums site.

It conforms precisely to the back story I, too, developed a sense of from having grown up listening to Cordic (first grade through college) and then from the personal relationship developed with him in his post-Pittsburgh years.

I had forgotten or never realized he re-connected with Bob Trow for a commercial. The story from one Cordic insider was that Bob never got over his disappointment at not being "taken along" to L.A.

Your analysis of what happened in L.A. fits perfectly, right down to the examples of material that didn't transfer well.

I was too young to have experienced first-hand the notions of KDKA having an in-house orchestra and a studio announcer, but havin g grown up with characters such as Roquefort Q. LaFarge, I took them for granted as (comical, fictional) staples of KDKA.

It's a perfect example of something that would not work more than a quarter of a century in L.A. later in L.A. with an audience that didn't know or care about the storied history of stations such as Pittsburgh's KDKA.

And by then the audience already was becoming fragmented, a process that continues to this day.

Thank you for your articulate observations.

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