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Date Posted: 12:59:36 10/06/09 Tue
Author: John
Subject: Re: Morning wars -- 1965
In reply to: JM 's message, "Morning wars -- 1965" on 23:38:32 10/04/09 Sun

Man, those were the days! Did Bob DeCarlo succeed Rizen, or were there others in between?

>Found this on a website. It was from one of the trade
>publications in August of 1965:
>
>
>"Talk about a promotion - KQV (1410 on your AM
>dial) in Pittsburgh, is promoting its new morning man
>- Steve Rizen. Pegged to the slogan, “The Big Switch
>is to Big Steve,”the station has contracted for 100
>billboards, the panels of 250 Railway Express trucks
>and for thousands of dollars of newspaper and TV ads.
>The city’s highest rated morning man - Rege Cordic on
>KDKA, is moving to Los Angeles, so KQV isn’t taking
>any chances, hoping that when Cordic leaves, those
>listeners will switch over. Rizen worked 11a-3pm on
>KQV. According to Pulse ratings, Rege Cordic has a 40
>share and KQV has a lowly 2 share in the mornings."


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