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>>Why did 13q do so much damage to KQV so fast? > >There was a combination of factors. KQV was #1 with >the teenagers who graduated in the classes up to 1970. >A lot of the KQV kids who graduated in the classes of >'66, '67. '68, '69, and '70 "graduated" to the new >WDVE. The kids who were in Middle School in KQV's >glory years saw KQV as yesterday's news. When they got >older and entered high school, they found 13-Q to be >fresh and new. > >KQV tried to grow with their audience and sound more >"mature", but they were stuck with a monaural, >static-filled AM signal and their former teen fans >wanted to hear music in stereo on clear FM. The result >was that the kid who listened to KQV while watching >the submarine races when he was 17 back in 1969 was >listening to WDVE when he turned 21 four years later. >That kid's little brother who was in 8th grade in 1969 >didn't want his big brother's lame old 60's top-40 >station. When that kid turned 17, he wanted a new, >70's Top 40 station -- 13-Q. > >Folks will claim it was jingle packages or imaging or >some such thing, but the truth is that KQV was totally >perceived as the pop radio station of the 60's. It was >up their with Nehru jackets, love beads, and >headbands. When the 60's died, and the 70's took over, >KQV went into the same shoebox on the shelf as the >tie-dyed t-shirts and the pink lensed granny glasses, >and 45 rpm single records.

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