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>Right, that was a basic slogan in the '60s. "Sound One >for Music and Fun" was another variation they used a >lot. > >As for jingles, another curious aspect of KDKA's >imaging was the logo that became indelibly identified >with the station, through every jingle supplier over >the decades, whether PAMS or TM or whomever. It dates >back to 1960 or so, and a fixed-logo package from >someone named Roy Ross. Interestingly, WABC used the >very same package (with the same logo) in its earliest >days as a top 40 station, but never took the logo any >farther than that. WABC switched in mid-1961 to the >same Ullman-Johnny Mann jingles that KQV also adopted >around that time. On a November 1961 WABC aircheck, >you can hear some instrumental beds with the "KDKA" >logo under live copy read by Dan Ingram for Schaefer >beer.

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