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Date Posted: 16:43:08 05/22/11 Sun
Author: mikesilverstein
Subject: Re: Perry Marshall/WJAS
In reply to: WTK 's message, "Re: Perry Marshall/WJAS" on 08:28:30 03/16/11 Wed

You're right on the money. The total numbers were good, but too many of them were "60-to-dead," so the numbers were tough to sell. Also, the cumulative numbers were weak, because the listeners were loyal and there wasn't much turnover.

NBC supposedly knew what it was doing. They planned to sell the station, and wanted to prove it could draw an audience. They got one, even though it was in the older demographics and had low turnover and low cumes. They did so by zeroing in on those older demographics. They couldn't sell ads outside of drive time, but they did end up selling the station.

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