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Date Posted: 12:26:24 01/19/12 Thu
Author: JM
Subject: The power of jingles

One of those junk mail shoppers arrived yesterday and I saw there was an ad for Mabro. I wondered if their phone number was still 441-9988. Sure enough, it was. I can't remember phone numbers of friends and relatives, but that one stuck with me for more than 40 years because of that jingle on the Channel 2 late news on weekends. Amazing.

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