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Date Posted: 00:11:00 02/04/12 Sat
Author: JM
Subject: Re: Uncle Dougie
In reply to: O'Really 's message, "Re: Uncle Dougie" on 20:02:12 01/30/12 Mon

Hoerth lasted 27 years, which says something.

For most of his career, he was counter-programming to KDKA, starting with his first stop in town, WWSW. They wanted him to tackle pop culture and the other topics that KDKA didn't touch. When he was on top of his game, he was outstanding. He did his homework and did great interviews. He had a joy in being on the radio that a lot of people don't have -- and that's understandable, given the nature of the business.

I never thought much of the "hot talk" style they had him doing on WTAE for a time, and I never thought the Doug and Laurence combination was as funny or compelling as Doug thought it was. But that's just a matter of preference.

His last years on 1360, I thought, had a quality of melancholy. He was on a weak station that couldn't draw a lot of listeners, so he knew it was doomed at some point. When I'd listen, I'd hear him doing the same Godfather bits, telling the same stories. It almost felt like he'd given up and was waiting for the word that it was over.

I don't know that his style of broadcasting was ever going to draw huge numbers because it was more quirky than mainstream. But the fans he had were loyal and followed him, even when they had to patiently pull the signal out of the static.

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