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Subject: 2016 NBCSN TV viewership down 12%

voy vey
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Date Posted: 15:30:34 11/27/16 Sun

Thread title says it all. Interesting stories behind the numbers, though.

Last year, there were 5 Friday games and Y/H in a Saturday late-afternoon time slot.
This year, there were 4 Friday games and Y/H in the early slot but on CNBC instead of NBCSN.

The Y/H games were even, with 106,000 viewers each year. Read into that what you wish, as far as the two different channels and two different time slots are concerned. Also, last year was a blowout vs. a close game this year.

Similar to how the 2016 attendance drop can be explained by one game, the same can be said for TV ratings drop. And the difference is a curious one:
Last year, the "meaningless" Brown/Columbia game on Friday night in week 10 drew the best Ivy viewership number on NBCSN in either year. Removing that game from the 2015 average, and this year's viewership was equal to last year's.

The raw data is below. All games on NBCSN on Friday nights except Y/H. Visiting team listed first. Columns are total average viewers, averages viewers aged 18-49, and percentage of viewership that was 18-49.

....................vwrs.....18-49 vwrs...pct 18-49

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[> Subject: Looks like

Go Green
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Date Posted: 16:33:27 11/27/16 Sun

Dartmouth's not being in the race really depressed viewership.

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[> [> Subject: Re: Looks like

Penn Nation
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Date Posted: 17:20:45 11/27/16 Sun

lol :)

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[> Subject: Re: 2016 NBCSN TV viewership down 12%

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Date Posted: 18:07:11 11/27/16 Sun

Data which is relatively meaningless in terms of talking about popularity, unless you show shares and what was counter programmed...

As mentioned elsewhere in this space, other conferences have seen the value of Friday Night for TV. Would not surprise me if this past season had more competition from group of five conferences than the previous year.

The big challenge here for the league is that the coaches love National TV - it's huge for recruiting, especially against bigger FCS and lower FBS competition.

But for the schools, it kills the gate. As it is already, there is not much of a secondary market for Ivy football - if you want to come, you can always get a (good) seat, even to H/Y.

The raw truth is that there is little to no unaffiliated interest in these eight schools outside of the most loyal locals, because of five decades of little to no investment in consumer marketing. This means no crowds and little to no atmosphere that you get elsewhere, even at Delaware.

Why come out to a cold empty stadium, when you can watch your alma mater from home?

As long as the league doesn't attempt to market to casual fans - there should be no paying attention to ratings. As long as the coaches and big-time donors are happy, the league should continue the endeavor.

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[> [> Subject: Re: 2016 NBCSN TV viewership down 12%

remember it well
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Date Posted: 19:49:15 11/27/16 Sun

TV commercial revenue will determine programming changes for NBCSN. Pretty easy to see there's not much viewer demand for Ivy football and at the end of the day it's all about money.

Attendance at most ivy games wouldn't change much even if there were free admission.

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[> Subject: Re: 2016 NBCSN TV viewership down 12%

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Date Posted: 18:31:24 11/27/16 Sun

I think that televising Ivy football is actually a bad idea.
The quality of play is often Pop Warnerish and the atmosphere is horrible. In place of crowd noise, you can hear individual voices and half the "crowd" are looking at their phones when caught on camera.

If I'm a high school player, I'd find the whole thing a turn off.

It's also interesting to note that if you add the stadium crowds of any 2 of yesterday's major conference games the total exceeds the TV viewership of any Ivy game.

It might be time to just bag the whole thing.

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[> [> Subject: Re: 2016 NBCSN TV viewership down 12%

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Date Posted: 20:47:29 11/27/16 Sun

If you look at stadium shots of big-but-not-Power 5 conference games, it's frequently shocking how sparse the crowds are. And even some major conference games are not a lot better. Stadium shots of the Maryland-Rutgers B1G game (nominal attendance = 30,000) showed noticeable number of empty seats and last night's Wyoming-New Mexico game had less than 17,000. Granted they aren't Michigan-OSU, but I think the base of big stadiums filled with boisterous fans is a smaller footprint than may be realized.

Of course this should also send a cautionary note about the expected attendance at a basketball tournament to anyone who is really listening.

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[> [> [> Subject: Re: 2016 NBCSN TV viewership down 12%

An Obsrver
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Date Posted: 22:32:18 11/27/16 Sun

Year one of the basketball tournament might not be so bad, especially if the teams which appear to be the top four now end up making it. Penn, Princeton, Harvard and Yale is the best that the league can hope for. Penn fans will always show up to root for the Quakers and against Princeton. Tiger fans have the short drive. Harvard and Yale have had recent NCAA tournament success.

If some future field is Brown, Columbia, Cornell and Dartmouth, that will be a bad look for the television cameras.

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[> [> Subject: Another alternative

Go Green
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Date Posted: 06:15:37 11/28/16 Mon

Downsize your stadium.

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[> Subject: Re: 2016 NBCSN TV viewership down 12%

John Harvard
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Date Posted: 10:30:36 11/28/16 Mon

I can see basketball tournament attendance being strong, but there are uncertainties.

I watched Harvard play Princeton in the March 2012 playoff at Payne Whitney during Yale's Spring break. The Yale Campus was dead and it wasn't too hard to find a ticket to the 2,500 seat arena (or a spot at the bar at Mory's).

This year, Penn, Harvard, Yale and Columbia are all on spring break March 11/12. Dartmouth's trimester exams begin Saturday, March 11th and Princeton's midterm week starts on Monday, March 13th. Brown and Cornell are in session.

In a year during which one squad really dominates and Penn does not make the cut a tournament at the Palestra around/during spring break/exams could be sparsely attended. Weather will be a factor as well.

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