| Subject: Re: 2017 Ivy football attendance & NBCSN TV ratings |
Author:
 IvySportsJunkie
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Date Posted: 19:23:34 12/18/17 Mon
In reply to:
voy vey
's message, "2017 Ivy football attendance & NBCSN TV ratings" on 16:36:20 12/14/17 Thu
JoiseyFan you very well may be right and I have far too wishful thinking here.
However, I still think that an expanded Ivy League with Army and Navy (call it "Ivy Plus") would offer a wide range of intangible benefits to the NCAA and even to the Power 5 conferences. Ivy Plus would tap into minimal amounts of the FBS NCAA revenue sharing from Bowl games, yet this Ivy Plus conference would offer wide range of compelling economic and PR benefits. First, it offers the nation's highest average viewership income who can partially offset their less active fan base with greater ability to buy future premium services. Second, over time Ivy Plus could gradually build a small, but profitable new sports network with access to high levels of disposable income. Third a disproportionate number of Ivy Plus alums are in leadership positions of corporations, who can be corporate sponsors for sporting events, TV and streaming sports channels. Fourth, a disproportionate number of Ivy Plus alums are in leadership positions of social media, digital marketing and sports related corporations. Finally, I believe that the NCAA does care about the positive public relations that an Ivy Plus conference could potentially bring. While not as important as revenues, positive PR has become increasingly important to help offset an ever-increasing number of negative press articles related to the NCAA.
Ivy Plus would have minimal if any downside risks, but offer a ton of upside potential. Never underestimate the power of money and influence in negotiations.
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