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Subject: Re: Good Luck Getting to the Bowl on Friday

An Observer
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Date Posted: 21:55:56 09/30/18 Sun
In reply to: Yale OL 's message, "Re: Good Luck Getting to the Bowl on Friday" on 20:58:40 09/30/18 Sun

Yes, this. What Yale OL said.

I would love to sit in on a meeting of the green eye-shade types who sit around a conference table to decide how to price game tickets and parking for "regular" games as well as premium pricing for Harvard/Princeton.

Yale seems to price for revenue maximization. By now, Yale knows that demand is fairly inelastic so, sure, charge $10 to park in an empty field. And why not squeeze out a few more bucks from the H-P games?

We all know that football attendance, including Ivy attendance, is headed down. At this point, the Ivies shouldn't be pricing for revenue maximization, but to have people feeling as they drive home afterwards that they had a great time. Because, unlike most businesses, in terms of revenue, what the Ivies should really focus on is developing school spirit and loyalty, because the alumni donation dollars will SWAMP the football gate receipts.

Yale, your business is not running a football business with maximized parking revenues; your business is developing happy and grateful alumni with maximized donations.

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