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Date Posted: 22:50:19 08/21/11 Sun
Author: Double Yoi
Subject: So you want to cover Steeler practice?

Steelers Practice Report Policy

The Pittsburgh Steelers' PR department would like to remind all media of the following policies regarding covering the team's practices.

-- Media members are prohibited at any time from reporting which players take repetitions with the first, second or third team, etc., as well as how many repetitions players take during practice.

-- Media members are prohibited from blogging or tweeting during practice.

-- Media members are prohibited from reporting anything that takes place at practice while practice is ongoing. This includes a reporter calling, texting or instant messaging his or her place of employment or another media outlet, or posting information on any website.

-- Media does have the right to report what they are told by coaches or players.

-- Media members are prohibited from socializing with players or coaches at any time during practice.

-- While we understand the importance of breaking news, our expectation is that all media that cover the team will respect club policies that close walk-thru's and offseason workouts to the media, and that media will not resort to alternate means of recording those sessions even from a remote location.

-- All media must remain in the areas designated for media access by the Steelers' PR department while attending practice.

-- Only local media may attend Steelers practices that are closed to the public. National and out of town media may request access to open locker room media sessions and press conferences, but will not have access to practices.

-- Interns working for media organizations may only access the Steelers locker room during open locker room media sessions if they have an active working function. Interns are prohibited from entering the Steelers' locker room for the purpose of observing or "assisting" full-time media employees.

-- While guests at Steelers headquarters, media may only interview Steelers players, coaches and staff in areas designated by the club's PR department. At no time will media be permitted to interview members of the Steelers' organization in the lobby area or parking lots without prior consent from Steelers PR.

-- Electronic media must follow the NFL's Non-Game Day Online Content Policy that was distributed prior to the season and is posted in the Steelers' media workroom.

-- Once the portion of practice that photographers may shoot has been shut down, no cameras will be permitted filming anything but interviews on the field (coordinators/assistant coaches) or in the locker room (players). No video footage or photographs of players or coaches leaving the practice field is permitted.

-- Only video of interviews is permissible inside the Steelers' locker room. Still photography is prohibited inside the Steelers' locker room.

-- The Steelers reserve the right to adjust and amend all club media policies without prior notice.

Media that continue to violate club policies may have their access to the team's practice facility or on game days subject to review.

The above media policies are designed to make sure that while covering the Steelers, no media outlet gains an advantage over others, while also protecting information that could compromise the club's competitive advantage. Access to Steelers practices that are closed to the public is a privilege, but with that privilege come certain expectations.

The Steelers' PR department would be happy to further explain our media policies to all media with questions. We look forward to continuing to work with you in the future so that the Steelers and media covering the team can continue to enjoy a mutually beneficial working relationship.



Burt Lauten
Communications Coordinator
Pittsburgh Steelers
3400 South Water Street
Pittsburgh, PA 15203
(412) 432-7821
www.steelers.com

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Replies:

[> Re: So you want to cover Steeler practice? -- The Gestapo lives, 09:26:04 08/22/11 Mon [1]

I think every media ethics course across the country should discuss this, and every news organization should see this.
The most outrageous part was the "explanation" is that this policy actually helps members of the media.
And the media is allowed to report what coaches and players tell them? Gee...thanks.
As a member of the media, I will not watch any more Steeler games because of this policy.
When will the local media finally stand up to the Steelers and tell them where to put that policy?

>Steelers Practice Report Policy
>
>The Pittsburgh Steelers' PR department would like to
>remind all media of the following policies regarding
>covering the team's practices.
>
>-- Media members are prohibited at any time from
>reporting which players take repetitions with the
>first, second or third team, etc., as well as how many
>repetitions players take during practice.
>
>-- Media members are prohibited from blogging or
>tweeting during practice.
>
>-- Media members are prohibited from reporting
>anything that takes place at practice while practice
>is ongoing. This includes a reporter calling, texting
>or instant messaging his or her place of employment or
>another media outlet, or posting information on any
>website.
>
>-- Media does have the right to report what they are
>told by coaches or players.
>
>-- Media members are prohibited from socializing with
>players or coaches at any time during practice.
>
>-- While we understand the importance of breaking
>news, our expectation is that all media that cover the
>team will respect club policies that close walk-thru's
>and offseason workouts to the media, and that media
>will not resort to alternate means of recording those
>sessions even from a remote location.
>
>-- All media must remain in the areas designated for
>media access by the Steelers' PR department while
>attending practice.
>
>-- Only local media may attend Steelers practices that
>are closed to the public. National and out of town
>media may request access to open locker room media
>sessions and press conferences, but will not have
>access to practices.
>
>-- Interns working for media organizations may only
>access the Steelers locker room during open locker
>room media sessions if they have an active working
>function. Interns are prohibited from entering the
>Steelers' locker room for the purpose of observing or
>"assisting" full-time media employees.
>
>-- While guests at Steelers headquarters, media may
>only interview Steelers players, coaches and staff in
>areas designated by the club's PR department. At no
>time will media be permitted to interview members of
>the Steelers' organization in the lobby area or
>parking lots without prior consent from Steelers PR.
>
>-- Electronic media must follow the NFL's Non-Game Day
>Online Content Policy that was distributed prior to
>the season and is posted in the Steelers' media
>workroom.
>
>-- Once the portion of practice that photographers may
>shoot has been shut down, no cameras will be permitted
>filming anything but interviews on the field
>(coordinators/assistant coaches) or in the locker room
>(players). No video footage or photographs of players
>or coaches leaving the practice field is permitted.
>
>-- Only video of interviews is permissible inside the
>Steelers' locker room. Still photography is prohibited
>inside the Steelers' locker room.
>
>-- The Steelers reserve the right to adjust and amend
>all club media policies without prior notice.
>
>Media that continue to violate club policies may have
>their access to the team's practice facility or on
>game days subject to review.
>
>The above media policies are designed to make sure
>that while covering the Steelers, no media outlet
>gains an advantage over others, while also protecting
>information that could compromise the club's
>competitive advantage. Access to Steelers practices
>that are closed to the public is a privilege, but with
>that privilege come certain expectations.
>
>The Steelers' PR department would be happy to further
>explain our media policies to all media with
>questions. We look forward to continuing to work with
>you in the future so that the Steelers and media
>covering the team can continue to enjoy a mutually
>beneficial working relationship.
>
>
>
>Burt Lauten
>Communications Coordinator
>Pittsburgh Steelers
>3400 South Water Street
>Pittsburgh, PA 15203
>(412) 432-7821
>www.steelers.com

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[> [> Re: So you want to cover Steeler practice? -- Hometown Advantage, 12:37:30 08/22/11 Mon [1]

I'm sure exceptions can and will be made for the Steelers' news partner KDKA.

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[> [> [> Re: So you want to cover Steeler practice? -- Hugh Jackman, 07:00:04 08/23/11 Tue [1]

Same format as it ever was. Idiots.

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[> [> Re: So you want to cover Steeler practice? -- Sports writer, 16:28:07 08/22/11 Mon [1]

I love it when the newsies see something like this and try to make a big deal out of it.
Believe it or not, the Steelers could close practice completely. They keep it open so that the local media has an idea of what is going on in practice.
Many teams around the league close it completely, as is their right to do. This isn't the government you're dealing with here. There are no Sunshine Laws.
It's the same way when intrepid news reporters are sent to the Steelers facility to ask the "hard-hitting" questions. Again, these aren't government officials you're dealing with. They don't have to answer your questions.







>I think every media ethics course across the country
>should discuss this, and every news organization
>should see this.
>The most outrageous part was the "explanation" is that
>this policy actually helps members of the media.
>And the media is allowed to report what coaches and
>players tell them? Gee...thanks.
>As a member of the media, I will not watch any more
>Steeler games because of this policy.
>When will the local media finally stand up to the
>Steelers and tell them where to put that policy?
>
>>Steelers Practice Report Policy
>>
>>The Pittsburgh Steelers' PR department would like to
>>remind all media of the following policies regarding
>>covering the team's practices.
>>
>>-- Media members are prohibited at any time from
>>reporting which players take repetitions with the
>>first, second or third team, etc., as well as how many
>>repetitions players take during practice.
>>
>>-- Media members are prohibited from blogging or
>>tweeting during practice.
>>
>>-- Media members are prohibited from reporting
>>anything that takes place at practice while practice
>>is ongoing. This includes a reporter calling, texting
>>or instant messaging his or her place of employment or
>>another media outlet, or posting information on any
>>website.
>>
>>-- Media does have the right to report what they are
>>told by coaches or players.
>>
>>-- Media members are prohibited from socializing with
>>players or coaches at any time during practice.
>>
>>-- While we understand the importance of breaking
>>news, our expectation is that all media that cover the
>>team will respect club policies that close walk-thru's
>>and offseason workouts to the media, and that media
>>will not resort to alternate means of recording those
>>sessions even from a remote location.
>>
>>-- All media must remain in the areas designated for
>>media access by the Steelers' PR department while
>>attending practice.
>>
>>-- Only local media may attend Steelers practices that
>>are closed to the public. National and out of town
>>media may request access to open locker room media
>>sessions and press conferences, but will not have
>>access to practices.
>>
>>-- Interns working for media organizations may only
>>access the Steelers locker room during open locker
>>room media sessions if they have an active working
>>function. Interns are prohibited from entering the
>>Steelers' locker room for the purpose of observing or
>>"assisting" full-time media employees.
>>
>>-- While guests at Steelers headquarters, media may
>>only interview Steelers players, coaches and staff in
>>areas designated by the club's PR department. At no
>>time will media be permitted to interview members of
>>the Steelers' organization in the lobby area or
>>parking lots without prior consent from Steelers PR.
>>
>>-- Electronic media must follow the NFL's Non-Game Day
>>Online Content Policy that was distributed prior to
>>the season and is posted in the Steelers' media
>>workroom.
>>
>>-- Once the portion of practice that photographers may
>>shoot has been shut down, no cameras will be permitted
>>filming anything but interviews on the field
>>(coordinators/assistant coaches) or in the locker room
>>(players). No video footage or photographs of players
>>or coaches leaving the practice field is permitted.
>>
>>-- Only video of interviews is permissible inside the
>>Steelers' locker room. Still photography is prohibited
>>inside the Steelers' locker room.
>>
>>-- The Steelers reserve the right to adjust and amend
>>all club media policies without prior notice.
>>
>>Media that continue to violate club policies may have
>>their access to the team's practice facility or on
>>game days subject to review.
>>
>>The above media policies are designed to make sure
>>that while covering the Steelers, no media outlet
>>gains an advantage over others, while also protecting
>>information that could compromise the club's
>>competitive advantage. Access to Steelers practices
>>that are closed to the public is a privilege, but with
>>that privilege come certain expectations.
>>
>>The Steelers' PR department would be happy to further
>>explain our media policies to all media with
>>questions. We look forward to continuing to work with
>>you in the future so that the Steelers and media
>>covering the team can continue to enjoy a mutually
>>beneficial working relationship.
>>
>>
>>
>>Burt Lauten
>>Communications Coordinator
>>Pittsburgh Steelers
>>3400 South Water Street
>>Pittsburgh, PA 15203
>>(412) 432-7821
>>www.steelers.com

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[> Re: So you want to cover Steeler practice? -- JD, 23:23:11 08/22/11 Mon [1]

They can set whatever policies they want.

But....

Given their lack of cooperation, I wouldn't be so quick to jump in on all their PR stuff -- Steelers reading to kids at the library, Steelers helping kids pick out winter clothes, Steelers working at the food bank. I don't NEED any of that, really, and why should I promote their image-making if they want to make day to day coverage of football more difficult than it has to be?


>Steelers Practice Report Policy
>
>The Pittsburgh Steelers' PR department would like to
>remind all media of the following policies regarding
>covering the team's practices.
>
>-- Media members are prohibited at any time from
>reporting which players take repetitions with the
>first, second or third team, etc., as well as how many
>repetitions players take during practice.
>
>-- Media members are prohibited from blogging or
>tweeting during practice.
>
>-- Media members are prohibited from reporting
>anything that takes place at practice while practice
>is ongoing. This includes a reporter calling, texting
>or instant messaging his or her place of employment or
>another media outlet, or posting information on any
>website.
>
>-- Media does have the right to report what they are
>told by coaches or players.
>
>-- Media members are prohibited from socializing with
>players or coaches at any time during practice.
>
>-- While we understand the importance of breaking
>news, our expectation is that all media that cover the
>team will respect club policies that close walk-thru's
>and offseason workouts to the media, and that media
>will not resort to alternate means of recording those
>sessions even from a remote location.
>
>-- All media must remain in the areas designated for
>media access by the Steelers' PR department while
>attending practice.
>
>-- Only local media may attend Steelers practices that
>are closed to the public. National and out of town
>media may request access to open locker room media
>sessions and press conferences, but will not have
>access to practices.
>
>-- Interns working for media organizations may only
>access the Steelers locker room during open locker
>room media sessions if they have an active working
>function. Interns are prohibited from entering the
>Steelers' locker room for the purpose of observing or
>"assisting" full-time media employees.
>
>-- While guests at Steelers headquarters, media may
>only interview Steelers players, coaches and staff in
>areas designated by the club's PR department. At no
>time will media be permitted to interview members of
>the Steelers' organization in the lobby area or
>parking lots without prior consent from Steelers PR.
>
>-- Electronic media must follow the NFL's Non-Game Day
>Online Content Policy that was distributed prior to
>the season and is posted in the Steelers' media
>workroom.
>
>-- Once the portion of practice that photographers may
>shoot has been shut down, no cameras will be permitted
>filming anything but interviews on the field
>(coordinators/assistant coaches) or in the locker room
>(players). No video footage or photographs of players
>or coaches leaving the practice field is permitted.
>
>-- Only video of interviews is permissible inside the
>Steelers' locker room. Still photography is prohibited
>inside the Steelers' locker room.
>
>-- The Steelers reserve the right to adjust and amend
>all club media policies without prior notice.
>
>Media that continue to violate club policies may have
>their access to the team's practice facility or on
>game days subject to review.
>
>The above media policies are designed to make sure
>that while covering the Steelers, no media outlet
>gains an advantage over others, while also protecting
>information that could compromise the club's
>competitive advantage. Access to Steelers practices
>that are closed to the public is a privilege, but with
>that privilege come certain expectations.
>
>The Steelers' PR department would be happy to further
>explain our media policies to all media with
>questions. We look forward to continuing to work with
>you in the future so that the Steelers and media
>covering the team can continue to enjoy a mutually
>beneficial working relationship.
>
>
>
>Burt Lauten
>Communications Coordinator
>Pittsburgh Steelers
>3400 South Water Street
>Pittsburgh, PA 15203
>(412) 432-7821
>www.steelers.com

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[> [> Re: So you want to cover Steeler practice? -- Hugh again, 07:03:33 08/23/11 Tue [1]

Who writes up THOSE fluff pieces? No one but the team magazine.
Just because they don't want their formations photographed, their injury replacement plans tweeted, or parts of their game plan written about ... ?
Are you understanding any of this, news geek?

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[> [> [> Re: So you want to cover Steeler practice? -- Who's the one who doesn't understand?, 17:53:21 08/23/11 Tue [1]

If you think for a second that tv doesn't fawn over a steeler at a community event. And the only way a formation would ever be revealed is from an all-22 look.
But, apparently, you know all. We're just geeks.

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[> [> [> [> Re: So you want to cover Steeler practice? -- Hugh, 04:24:40 08/24/11 Wed [1]

>If you think for a second that tv doesn't fawn over a
>steeler at a community event.

What kind of gibberish is that? And why do I care what John Meyer's doing at community events?

As for this below, you're just wrong ... geek.

And the only way a
>formation would ever be revealed is from an all-22
>look.
>But, apparently, you know all. We're just geeks.

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[> [> [> [> [> Re: So you want to cover Steeler practice? -- Excuse me?, 16:43:37 08/24/11 Wed [1]

Gibberish?
Try actually reading before being so condescending.
Might not look so arrogant.

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