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Date Posted: 20:42:55 04/09/16 Sat
Author: DownSlide
Subject: Trib Total Mediocrity-535 Media explains "Upgruv"

http://triblive.com/news/editorspicks/10277130-74/news-content-media

So it's going to be this abomination for the children, the Doug Oster show and the Healthcare extravaganza.

Oh well, maybe it will give some more freelance work to the ones bought out last year at TTM. That's about all it will do. Heartening to see the low standards Dick Scaife established with the original Trib are in good hands!

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[> Re: Trib Total Mediocrity-535 Media explains "Upgruv" -- Final Curtain, 06:33:38 04/10/16 Sun [1]

Ugh. The way this looks and reads, "Upchuck" would be a better and more appropriate name.

This is just a way to delay deploying the lifeboats. As if they have anyone with the talent to pull this off. Trib Features is using bad freelancers (Karlovits, Behe, Gormly, Carter, Rutkoski, etc.) who were lousy staffers just a few months ago. Not what I call progress. Denial is more than a river in Egypt. It's the mindset driving 535 Media, same as TTM. This won't end well.

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[> Re: Trib Total Mediocrity-535 Media explains "Upgruv" -- Bingo Bob, 10:09:40 04/10/16 Sun [1]

"Upgruv posts content from all news sources not just from Tribune-Review publications and websites and offers an edgier presentation of content than the typical newspaper website. Its content and presentation are similar to Trib PM, the company's popular weekday tabloid publication that appeared between 2003 and 2011."

Translation: They'll rip stories from other sites and steal the page views.

They're so in tune with millennials that they misspelled the word in their headline.

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[> Re: Trib Total Mediocrity-535 Media explains "Upgruv" -- ..., 15:51:01 04/10/16 Sun [1]

... are they ever going to fix the headline? It's probably a bad sign when you can't spell the name of the group you're trying to target. Not that they'd notice anyway.

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[> Pastrick and his team CONTINUE to insult Millenials' intelligence!! -- Narr C. Cissm, 02:57:44 04/15/16 Fri [1]

http://www.upgruv.com/bernie-sanders-1730125579.html

Boy, if TTM ever goes down, what impressive work the Upgruv team will have to add to their resumes.

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[> [> Re: Pastrick and his team CONTINUE to insult Millenials' intelligence!! -- Tats 'n Hoverboards, 08:17:22 04/15/16 Fri [1]

Honestly, I wonder if Dick Scaife, as crass as he could be, wouldn't have seen this as a step too far. Trib PM laid an egg. This new exercise in stupdity only shows the lack of creative thinking sure to take down what's left of the place.

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[> My question -- Would Steen, 20:55:28 04/15/16 Fri [1]

How will Pastrick and his "team" of youthful "geniuses" dumb down Prine's investigative reports and Hiel's Middle East dispatches for Upgruv's demanding and high information following?

Maybe some of the ex-Tribbers teaching what passes for "journalism" at Point Park's "Center For Media Innovation" can create some kind of a Google style translation program so Upgruv children can understand what Carl and Betsy are talking about.

By the same token, it's easy to wonder if most adult Trib readers know or care what those two write about.

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[> Re: Trib Total Mediocrity-535 Media explains "Upgruv" -- Truther, 16:30:21 10/02/16 Sun [1]

Siri is obviously unaware, or refuses to factor in one simple truth another poster alluded to.

25 years ago Pittsburgh couldn't support two newspapers when it was just the Press and PG, who were under a Joint Operating Agreement (look it up). The Pittsburgh Trib was only born after Scaife wasn't able to buy the Press when Scripps-Howard decided to sell it during the 1992 strike and the PG beat him to the punch. His anger launched another of his obsessive Quixotic crusades, subsidized to the tune of hundreds of millions, to create a nonexistent impression of a growing media empire that made him feel good. That's all it was. Before all this, the Greensburg Trib was profitable.

Now with the huge subsidies that kept Trib Total Media afloat gone, they have to scale back. Digital is cheap on the surface minus print costs. But you need paid IT people, reporters and editors. But this isn't Huffington Post, which is still not gushing profits having built their brand on a tiny fulltime staff but mainly on unpaid bloggers. Where's the Pittsburgh Digital Trib revenue coming from? Oster? UpGruv?

It's true people who work at what remains of the Trib are frustrated and trying to see some way this hot mess can survive, but Jenny's Sunday letter to readers was far from reassuring. Who'd expect anything else from her? Whether you like the PG or not in its diminished form, it was never a vanity project. The Pittsburgh Trib and Trib Total Media were never anything but that.

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