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Date Posted: 07:43:48 08/04/16 Thu
Author: Sheetz not Wawa
Subject: Re: Gannett-backed site launching in Pittsburgh
In reply to: Brady Bunch 's message, "Gannett-backed site launching in Pittsburgh" on 14:13:21 05/12/16 Thu

I don't think Brady has done enough homework to launch something like this in Pittsburgh. He barely knows the area at all. From what I hear, the interview process was a hot mess and they pissed off a lot of candidates. Plus they still haven't hired anyone but the young, inexperienced editor.

How can they possibly launch this summer, as they announced, with no staff?

Color me skeptical that a Philly-based company can build a successful sister publication in Pittsburgh. Their track record so far is not that impressive.

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Replies:

[> Re: Gannett-backed site launching in Pittsburgh -- Scott Hartnell's Hair, 13:05:22 08/06/16 Sat [1]

So a Pittsburgh site with "branding" that resembles the Philadelphia Flyers' logo and colors. Did they not market-test this at all? Not saying everything in Pittsburgh has to be black and gold, but with this look they're going to be laughed out of town before they even launch.

https://medium.com/billy-penn/update-on-the-incline-we-have-a-logo-and-hq-46a4294cdb65#.8oaluwgru

And this part makes no sense:

"We apologize in advance to our neighbors. We’re loud and sometimes foul-mouthed but frequently fun and usually on the prowl for food.
And by “we,” we’re talking about the editorial and sales team we’re in the process of assembling, of course."

If you're still "assembling" the team, how do you know they're loud and foul-mouthed yet also fun? Gotta portray an edgy millennial image I guess.

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[> [> Re: Gannett-backed site launching in Pittsburgh -- Up the Down Incline, 00:08:01 08/08/16 Mon [1]

Sounds like the plural "we" might itself be an exaggeration.

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