Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234567 ]

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 10:51:16 09/19/16 Mon
Author: A Casual Observer
Subject: Re: DK's business model ...
In reply to: Non-biz major guy 's message, "DK's business model ..." on 08:04:11 09/16/16 Fri

From things I've heard from a very knowledgeable source in the past...

1. There's the subscriptions of course, but notice how DK uses the "rolling number" to note his subscriber base (i.e. annualized). Not sure how that turns out to "real world" numbers. Maybe someone smarter than I can clarify that.

2. Segment sponsorships - companies sponsoring individual regular features. There's some surprisingly big names here - Citrix GoTo Meeting is a big player in the IT conferencing world - and some laughably bad ones, such as a dick spray.

3. Other sponsorships on the site - when he first started out, he had quite a few smaller sponsors that he charged anywhere from 1,500 to $3500 per month. (I grabbed one of his media kits before he took it private/by request only)

4. Here's a kick in the balls. DK is now DOUBLE DIPPING on his subscribers by initiating google ads all over the site as well. They are very obtrusive on the mobile site in particular. If I was a subscriber, I would be PISSED that I'm forced to look at ads by a subscription and major sponsor-backed site.

As for how he pays staff, I do know that the college trio is especially low-paid, based on somethign I'd gather. Gajtka is in the middle of hte pack, and of course Yohe and now Kaboly are going to be the highest paid people on staff.

It's truly a wonder how he's affording all of these....plus an editor, plus a full time photographer, plus an extra dude for Xs and Os on Steelers, and a separate beat guy for the Steelers to "add depth" behind Kaboly.

[ Next Thread | Previous Thread | Next Message | Previous Message ]


  • Re: DK's business model ... -- See-Eee-Oh, 16:14:55 09/20/16 Tue

    Login ] Create Account Not required to post.
    Post a public reply to this message | Go post a new public message
    Note: This forum is moderated -- new posts are not visible until approved.
    * HTML allowed in marked fields.
    Message subject (required):

    Name (required):

      Expression (Optional mood/title along with your name) Examples: (happy, sad, The Joyful, etc.) help)

      E-mail address (optional):

    * Type your message here:

    Note: This forum is moderated -- new posts are not visible until approved.

    Notice: Copies of your message may remain on this and other systems on internet. Please be respectful.

    [ Contact Forum Admin ]

    Forum timezone: GMT-8
    VF Version: 3.00b, ConfDB:
    Before posting please read our privacy policy.
    VoyForums(tm) is a Free Service from Voyager Info-Systems.
    Copyright © 1998-2017 Voyager Info-Systems. All Rights Reserved.