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Date Posted: 20:53:43 10/19/16 Wed
Author: Yinz Reader
Subject: Re: Important insight from Jill Leonard
In reply to: Quagmire 's message, "Important insight from Jill Leonard" on 09:47:27 10/17/16 Mon

Fact is Upgruv being its own entity and identity will outlast the Trib and probably the PG. Is it the journalism we grew up on studying about investigating Watergate or making big change? No. But, times are changing for what people want. The top national publications will have the hard hitting journalism, but in the gain for clicks and sponsors, things like Upgruv are what work if the expenses are managed.

There's a reason Rossi and Labar are there, whether by their choice or the Trib bosses orders. They have strong social media followings and make you think something of them one way or the other. Rossi comes off arrogant and I don't care about pro wrestling, but I know people my age and younger who follow both of their work like it's the bible for what they cover. Again, not for me but I can't rant about how bad Upgruv is because they seem to have a better battle plan than their "competition" and this is coming from someone who has subscribed to both daily newspapers at one time or another.

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[> [> Re: Important insight from Jill Leonard -- Tweety Bird, 05:48:26 10/20/16 Thu [1]

It's not journalism. It consists of flashy and snark-flavored blurbs of superficial "curated" news aimed at people, many of them young, with severely limited attention spans who don't really care about news and want something silly to tweet or post on Facebook to impress friends. True, conventional journalism is changing but I have trouble believing this is the final answer. Not sure anyone knows what it'll be.

Incline: somebody in Philly playing at a media presence there and here with some Gannett backing. UpGruv? Bertetto and colleagues in a post-Scaife era wanting to perpetuate their employment by publishing subpar print and online products.

It's not the first time. Trib Total tried to reach young people before, spent a nice chunk of Dick's money and ultimately failed. Remember?

http://triblive.com/x/pittsburghtrib/business/s_734546.html

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