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Date Posted: 12:10:42pm 01/17/06 Tue,
Author: Loyola211
Subject: Lipman Hearne of Chicago, Focus Groups on Fairfield University

In a campus announcement:

Fairfield University is engaging in a major marketing and research initiative. Lipman Hearne of Chicago, a national leader in marketing consultation, has been retained to conduct focus groups here on campus to gain a better understanding of how students perceive Fairfield University. You are invited to participate in one three focus groups researching the opinions of full-time undergraduate students.

If you log on to the University's strategic planning website you will notice that the administration has done some extensive work through hiring consulting firms and creating campus task forces to help shape the 10 year strategic plan.

Looks like students are going to have a say on this. Maybe sending out a survey to alumni would be a good idea?

http://www.fairfield.edu/x14829.xml

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Replies:

[> Re: Lipman Hearne of Chicago, Focus Groups on Fairfield University -- Stagophile, 01:21:01pm 01/17/06 Tue, [1]

According the Strategic Plan...

Exemplify the mission of Fairfield University through an approach to athletics and recreation that views physical activity as an integral part of human development. We recognize that our students� growth is enhanced by their participation in intramurals, recreation and fitness programs, club sports, and NCAA-sponsored intercollegiate teams. Fairfield is committed to a wellbalanced and responsive athletic program that helps form students in their collegiate years and reengages them as alumni.

Sounds promising...now we anxiously await the specific action plans!

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[> [> Re: Lipman Hearne of Chicago, Focus Groups on Fairfield University -- FU73, 02:42:38pm 01/17/06 Tue, [1]

The alumni input should be included in any strategic plan especially one that includes the future of Fairfield Athletics.

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[> [> [> Re: Lipman Hearne of Chicago, Focus Groups on Fairfield University -- FU73, 03:04:38pm 01/17/06 Tue, [1]

From the Fairfield University Strategic Planning Website....."Fairfield is committed to a well-balanced and responsive athletic program that helps form students in their collegiate years and reengages them as alumni."

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