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Subject: Fan Talk on Piolo P. Tv Network War Sham Author: m.i.b. - information posted for a story [ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 02:02:41 04/08/05 Fri Author Host/IP: 203.213.195.143 In reply to: Ricky Lo / Star Newspaper 's message, "What the networks should know" on 14:30:33 04/06/05 Wed Postings on GMA-7 forum on the latest crap with the so-called network TV war sham. Posting for just for some of the information. A inside buzz story is being done on the topic -mmJ Actor/ singer Piolo Pascual TV fans have said: I am a bit apalled at the sex video feature of Piolo on Startalk. Sorry, I didn't see it. But knowing Startalk, and knowing that it's an issue not to be joked about, I'm sure they handled it in the most objective way. I heard they even gave a disclaimer that the guy in the video MIGHT NOT BE PIOLO. Honestly, did The Buzz make the same claim for Ethel? Weren't they so damn sure that it was Ethel to the point that Cristy Fermin, ABS-CBN's standard of what a writer should be, called her a "filthy woman", short of calling her a whore? Nagsumbong ba ang GMA sa PAMI? Nagtatakbo ba ang GMA kay Chairman LaGuardia na parang batang kinurot? Ethel has hinted that she will be pressing charges, but has she? The Ethel Booba issue died a natural death. Extra Challenge is as high rating as ever. Tuloy ang buhay para sa GMA. Why can't ABS just let it go? They're just so full of themselves. ===================================================== SO TO YOU GUYS FROM THE TALK SHOWS both GMA and ABS--- PLEASE PLEASE WE DON'T NEED THIS KIND OF STORIES.... ===================================================== sabi nga ni ricky lo sa phil star.....Tit for tat? Maybe. Part of the never-ending network war? Maybe. A mindless gimmick to beat one another in the ratings game? Maybe. Postings from the GMA-7 forum site. [ Next Thread | Previous Thread | Next Message | Previous Message ]

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[> [> [> Subject: Talk/Letter on Piolo P. Tv Network War Sham Author: Channel 2 Executive [Edit] Date Posted: 07:32:52 04/12/05 Tue Author Host/IP: 222.126.7.90 Can PAMI and the TV stations clean up the ‘mess’? Only a few weeks ago, the PAMI (Professional Artist Managers, Inc.) separately met with representatives of ABS-CBN and GMA to find ways to, well, "clean up" (you know, "sanitize") showbiz-oriented talk shows which have become bolder and, should I say...more "brazen"?...in laying bare the alleged sexual misbehavior of the stars, complete with videos some of which have turned out to be fake (such as those of Troy Montero and Piolo Pascual). The meetings sadly didn’t produce the desired results and, I guess, mainly because the stations themselves haven’t started policing their own ranks (or are the bosses looking the other way?). Anyway, in reply to a letter from Juan L. Manahan (a.k.a. Johnny Manahan a.k.a. Mr. M), PAMI has scheduled yet another meeting not only with ABS-CBN but with all TV stations. Let’s keep our fingers crossed and pray very hard that something concrete will finally come out of the new meetings. Here’s PAMI president June Torrejon-Rufino’s reply to Manahan’s letter (published in Funfare a few issues ago along with the ABS-CBN official statement on the Piolo Pascual case and another letter to MTRCB complaining against GMA’s Startalk which aired "blurred" less salacious excerpts of the Piolo Pascual video): Mr. Juan L. Manahan Senior Vice President ABS-CBN Star Magic Dear Mr. Manahan: Thank you for your letter dated April 4 seeking the assistance of our group, The Professional Artist Managers, Inc. (PAMI), in reference to your complaint against GMA 7’s Startalk insinuating that your talent, Mr. Piolo Pascual, is one of the male players in a sex video. In our special PAMI meeting this afternoon, we previewed the Startalk segment and are of the concensus that the treatment indeed has "grave insinuations." As artist managers, PAMI sympathizes with your predicament, despite the lack of conclusive statement in Startalk’s feature, that damage has been done. It has come to our attention that Mr. Pascual has decided to discontinue any legal actions earlier contemplated. We appreciate your awareness and full support of our campaign against unethical journalism that continues to malign and subsequently smear the general reputation of our actors in the film industry. We welcome any and all the help we can get from your organization. It is high time that we get our acts together, as PAMI cannot continue this fight alone. Please be informed that PAMI has initiated discussions and dialogue with ABS-CBN, GMA 7 and ABC 5. RPN 9 and IBC 13 have responded and we shall meet with them soonest. Our group is not in a position beyond seeking such cooperation from these networks. Although, we appreciate the networks’ conscious effort to take extra caution in featuring artists represented by a PAMI member, we have and made it clear during our discussions that PAMI’s concern is its adverse effect on the movie industry as a whole. PAMI is relentless in its campaign against the unethical treatment of all actors in TV talk shows and will continue to seek the cooperation of various groups in the community to achieve its objective. We shall inform you of these actions at the appropriate time and could only hope for your support and cooperation. Thank you and best regards. Very truly yours, – JUNE TORREJON-RUFINO president * * * E-mail reactions at rickylo@philstar.net.ph [ Post a Reply to This Message ]

[> [> [> [> Subject: ‘Dirty’ TV: Who must do the cleaning up? Author: STAR BYTES by Butch Francisco [Edit] Date Posted: 07:45:57 04/12/05 Tue Author Host/IP: 222.126.7.90 ------------------------------------------------ NOTE: IT IS BELIEVED THAT BOY ABUNDA IS BEHIND THE CHANNEL 2 AND CHANNEL 7 TALK-SHOW SHAM GOING ON.. ------------------------------------------------ ‘Dirty’ TV: Who must do the cleaning up? STAR BYTES by Butch Francisco The Philippine Star 04/12/2005 Long before I took my annual break (usually around Holy Week), cell phone nude/sex videos involving celebrities were already being regularly being exposed in the movie talk shows of both ABS-CBN and GMA 7. It started with Mahal, then Troy Montero (exposed by The Buzz), Ethel Booba and Alex Crisano (also an exposé by The Buzz), Cedric Carreon (I think it was S-Files that first came out with it) and–right smack into the Lenten season –StarStruck avenger Christine Reyes. And then, while I was merrily away during my vacation, Startalk came out with the sex video of Piolo Pascual and there was pandemonium. It is easy to understand why there is so much ado about the Piolo video. Piolo Pascual, after all, is a very respected movie-TV figure–a grand slam acting winner–and a bona fide Crush ng Bayan. Even more understandable is the rather panicky reaction of ABS-CBN because Piolo is the niño bonito of Star Cinema, the TV network’s film arm. Unfortunately, I didn’t get to see how the Piolo sex video feature was presented on Startalk because–as I’ve already stated–I was on leave from the program that time it was shown. (Even if I were there, there would also have been a chance I wouldn’t get to see it because when you are on a live program, you don’t always get to watch the VTR features because while these are being aired you can be chatting with the staff or your co-hosts or being briefed for the next segment.) A friend who saw it and whose objectivity–I swear to heaven–I trust, however, watched it and said that it was presented in a very responsible manner. I know this shouldn’t come from me because I’m one of Startalk’s hosts, but then, this also gives me the authority to talk about the processes involved in coming out with the show’s weekly features. The operational word on Startalk is caution. And then, there’s the legal matter. Oh, how we’ve always wanted to pull our hair and gnash our teeth every time the legal department of GMA 7 would kill our stories because of possible legal problems. That happened many, many times and will happen some time. To this day, I’m still sore with the network over an unaired story–which I feel is my best interview ever–because of some legalities involved. But that is how we operate on Startalk. You can’t be too careful. With regard to the Piolo story, I really cannot say much because I was away while it was being hatched. But then, I feel that this story was going to break out anyway because the video–so I understand–had been going from cell phone to cell phone. Even if Startalk didn’t touch it, some other movie talk show would have picked it up. Perhaps not The Buzz or ETK because Piolo is an ABS-CBN talent. Maybe S-Files would. And here’s the sticky situation movie talk show people are in: With four showbiz-oriented programs crowding the TV landscape and with the very uneventful current scenario in the movies, all four shows would kill for any story. It’s a vicious game–I have to admit. But it has to be done in the name of survival. And it’s not only showbiz-oriented programs that do that. Even public affairs program are forced to stick their fingers into the movie pie and swallow showbiz dung when the ratings are down. So what should be done so that we do not continue trampling on the careers and, more importantly, the dignity and privacy of film-TV celebrities? At this point, I suggest that the people behind the four movie talk shows meet and set parameters on how to handle showbiz stories before things get to be really dirty on local TV. I do not know who would initiate the move, but something has to be done–right now! Mercifully, the celebrities who figured in these recent cell phone video scandals continue to hang on and are still slugging it out with the rest of the showbiz humanity. Well, that is the wonder of show business. In an industry that thrives on muck, no amount of scandal can ruin a movie-TV star’s career. Vilma Santos figured in a Betamax scandal many years ago. But that didn’t harm her career. Maybe because all those video clips–oh-so-crudely-done–turned out to be bogus. (The good mayor of Lipa City can now laugh at this chapter of her life). But then, wasn’t there another video of a sexy actress that turned out to be authentic? That sex video–although the real thing as many of us would attest–hardly affected the sexy star’s career either. After that sex video had made the rounds of private homes (yes, still on Betamax), the sexy star eventually became an award-winning actress. Although she is not that active anymore (her choice), it’s not her sex video that comes to mind among serious movie buffs, but her string of award-winning performances in her films. Piolo Pascual therefore may even turn this horrible episode in his life into something positive. I know he is going through a very difficult period at the moment, but this would be over soon–especially in this industry with such bad memory. Years from now, this video issue would be forgotten (by next month, I bet people won’t even be talking about it anymore). When Piolo is old and gray, this incident would just be a footnote in showbiz history. What people would remember is the Piolo Pascual who was a great actor. The Piolo Pascual who was a very nice person. The Piolo Pascual who held his head high in the midst of the toughest moment in his life. ============================================ NOTE: Piolo needs to take charge of his own career! ============================================ [ Post a Reply to This Message ]

[> [> [> [> [> Subject: Advertisers pull out of 'offensive' talk shows Author: Bayani San Diego [Edit] Date Posted: 23:30:39 04/24/05 Sun Author Host/IP: 222.126.7.90 ------------------------------------------------ NOTE: IT IS BELIEVED THAT BOY ABUNDA IS BEHIND THE CHANNEL 2 AND CHANNEL 7 TALK-SHOW SHAM GOING ON.. ------------------------------------------------ Advertisers pull out of 'offensive' talk shows Posted 07:50pm (Mla time) April 24, 2005 By Bayani San Diego / Inquirer News Service LEADING advertisers have pulled out of show biz TV talk shows, particularly those that have aired stories on sex-video "scandals," starting this past weekend. The move was in support of a position letter and signature campaign initiated by award-winning filmmaker and scriptwriter Jose Javier Reyes against scandal-oriented talk shows. News that McCann Erickson Philippines, one of the country's top advertising companies, had already withdrawn from "offensive" talk shows were circulating as early as Thursday last week. Also last week, Reyes began meeting with advertisers, including Emily Abrera, chair of McCann Erickson Philippines. Reyes quoted Abrera on Friday as saying: "So far, all the clients we have contacted have agreed to pull out from the offensive talk shows, some as early as this weekend. We still have to get in touch with just a couple more from our roster." Famous signatories "We collected 136 signatures from ABS-CBN and GMA 7 media personalities and also other sectors," Reyes told Inquirer Entertainment. "Cecile Guidote-Alvarez (executive director of the National Commission on Culture and the Arts) and Nes Jardin (president of the Cultural Center of the Philippines) also signed our position letter." Among the other signatories are actors Cherrie Pie Picache, Jaclyn Jose, Gardo Versoza, Alan Paule, Jean Garcia, Eula Valdez, Eugene Domingo, Paolo Contis, Coco Martin and Christopher de Leon, broadcast journalist Ces Drilon, TV directors Wenn de Ramas, Andoy Ranay and Khryss Adalia. On Thursday, right before his last meeting with the advertisers, Reyes guested on the cable show "ANC News at 8" with fellow filmmaker Joey Romero, who represented the Movie and Television Review and Classification Board (MTRCB), to discuss the pressing issue with host Ces Drilon. "Through Romero [who represented chair Ma. Consoliza Laguardia], the MTRCB extended its support to our campaign," Reyes related. McCann Erickson Philippines is expected to issue this week a formal letter to clients endorsing the drive against scandal TV. Reyes said that Venus Navalta, head of McCann Erickson's media company, had contacted the heads of the Advertising Board of the Philippines (AdBoard) and the Association of Accredited Advertising Agencies (4 As). Earlier, the Professional Artist Managers Inc. (Pami), which is pursuing a similar campaign against "unethical entertainment journalism on TV," also set meetings with the AdBoard, 4 As and the Philippine Association of National Advertisers (Pana). ============================================================================================ Editor's Note: Published on page A2-1 of the April 25, 2005 issue of the Philippine Daily Inquirer. ============================================================================================= [ Post a Reply to This Message ]

[> [> [> [> [> [> Subject: Artists move vs 'unethical' talk shows Author: Bayani San Diego [Edit] Date Posted: 23:32:26 04/24/05 Sun Author Host/IP: 222.126.7.90 Artists move vs 'unethical' talk shows Posted 09:47pm (Mla time) April 19, 2005 By Bayani San Diego / Inquirer News Service IT'S the artists' turn to speak out. Two months after the Professional Artist Managers, Inc. (Pami) initiated a campaign against "the unethical treatment of artists" on TV talk shows, the artists themselves are working to boost the crusade. Award-winning scriptwriter and director Jose Javier Reyes told Inquirer Entertainment that he had issued a position letter and met with concerned entertainment workers over the weekend to discuss the worsening situation and the indiscriminate airing of sex-video "expos‚s." "This phenomenon is not unique to our country," Reyes noted. "In Hollywood, Paris Hilton and Pamela Anderson also figured in sex-video scandals. But here, it has become a virtual cottage industry ... [or at least] a trend, like massacre movies in the mid-'90s." This could seal the fate of the ailing movie industry, he said. "These scandals destroy lives. Because of them, the public now looks down on media personalities and practitioners. It could be one of the many reasons that local movies are failing miserably at the tills. This has got to end!" He clarified that not one show, station, or person could be blamed for the crisis. "We are all part of the machinery," he said. "It is up to the more responsible members of the industry to put a stop to all this." Signature drive Reyes and award-winning actress Cherrie Pie Picache, who first thought up a signature campaign among actors, have joined forces with Pami members. "I've already signed Direk Joey Reyes' position letter; I am supporting him in this fight," Picache also told Inquirer. "Aside from actors, directors and other entertainment workers have signed the letter." Reyes said they gathered over 50 signatures in 24 hours. "We got support from a cross-section of the industry-from actor Christopher de Leon to broadcast journalist Ces Drilon, from TV director Wenn Deramas to stage and TV director Khryss Adalia. We got artists and workers from both ABS-CBN and GMA 7." After collecting the signatures, Reyes is scheduled to present the letter to top advertisers this week. It is a problem that cannot be solved within the industry, Reyes believes. "We have to turn to the business community." The letter reads, in part: "Continued support of shows that capitalize on malicious scandals ... indicates not only tolerance but encouragement of this dismal perfidy of the Filipino's integrity and media's denial of social responsibility." Pami itself is reportedly elevating the matter to the Advertising Board. Reyes reiterated: "It all boils down to the ratings war. But ratings are useless numbers without advertising revenues." ================================== Editor's Note: Published on page A2-1 of the April 20, 2005 issue of the Philippine Daily Inquirer. ================================== >------------------------------------------------ >NOTE: IT IS BELIEVED THAT BOY ABUNDA IS BEHIND THE >CHANNEL 2 AND CHANNEL 7 TALK-SHOW SHAM GOING ON.. >------------------------------------------------ [ Post a Reply to This Message ]

[> [> [> [> [> [> [> Subject: Showbiz talk shows to graveyard airtime? Author: Star Newspaper -Ricky Lo [Edit] Date Posted: 13:54:45 05/03/05 Tue Author Host/IP: 202.69.162.158 Showbiz talk shows to graveyard airtime? FUNFARE By Ricardo F. Lo The Philippine Star 05/04/2005 Should showbiz-oriented talk shows be relegated to the graveyard hours between 10 p.m. and 5 a.m.? If MTRCB Chief Consoliza Laguardia would have her way, then they should be. That’s Laguardia’s reaction to recent calls by "concerned parties" to regulate showbiz talk shows "guilty" of showing alleged videos of actors and actresses in compromising sexual situations, including advertisers which have threatened to pull out commercials from those shows. Already, a congressman (Francis Nepomuceno from Pampanga) is making himself heard, taking a dig at the MTRCB which, not so long ago, he praised for "sanitizing" those shows, ridding them of too sexy and deemed-"obscene" features. Laguardia’s suggestion to regulate the shows’ airtime is subject to the decision of the board during an emergency meeting she’s planning to call anytime now. "We respect freedom of expression and self-regulation as constitutional rights," said Laguardia. "However, due to public reaction, especially advertisers and industry members, we can resolve to have stricter classification of talk shows. All the shows that Rep. Nepomuceno mentioned will be reevaluated and submitted for discussion if necessary for stricter classification. One remedy, perhaps, is to push those talk shows to late night, between 10 p.m. and 5 a.m." (E-mail reactions at rickylo@philstar.net.ph) ============================= > The Song Bird(s) detractor gets cited. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> Subject: Ethics in entertainment media ! Author: Inquirer News Service [Edit] Date Posted: 14:31:17 05/03/05 Tue Author Host/IP: 202.69.162.158 Ethics in entertainment media Inquirer News Service Editor's Note: Published on page A16 of the May 4, 2005 issue of the Philippine Daily Inquirer IT IS not often that one comes across a piece of good news in the daily paper. But Bayani San Diego Jr.’s brief article in the Inquirer’s Entertainment section (Inquirer, 4/22/05) about the Professional Artist Managers Inc.’s (Pami) move to promote “ethical entertainment journalism” was good news, indeed. There have been groups of citizens in the private sector who recognize the harmful impact of media devoid of ethical standards. These groups help the youth develop critical thinking skills so that they become literate consumers of media. However, their efforts do not suffice unless well-informed decisions are made by the entertainment, advertising and marketing managers and producers. We need critics and watchdogs in the field who are committed to careful observation and evaluation of the content, practices, trends and potential influences of their work even before these are produced and shown to the public. The saying, “People only get what they want” is far too simplistic to address the dimensions of what constitutes media content. Decisions about what will be funded, produced, distributed and marketed call into play a myriad of factors -- from morality to profitability. If indeed the idea of “People only get what they want” is made to prevail in the choice of shows a station must air, then there would be no such phenomena as an excellent movie or a flop; neither would dissatisfaction be expressed by concerned citizens. That advertisers and producers give only what will sell is a clear indication of personal motives over common good and public interest. Whose interests do the advertisements represent? How far should media industries work for profit, and are they to be motivated solely by it? There are many factors that define the type of content producers are willing to make. While some people seek to be critical consumers of media, advertisers, models, show business people and managers must likewise be more attuned to what media projections say about themselves as individuals and members of the society. A thorough re-examination on this matter is long overdue. Pami’s proposal for cooperation and dialogue with the country’s leading advertising organizations and marketing outfits deserves to be supported. JENNIFER BERMUDEZ, Ateneo Graduate School of Humanities (via e-mail) ============================> " The day we can no longer distinguish reality from propaganda is the day we are irredeemably trapped in lies, with no hope of knowing a better day lies ahead. " http://insidebuzz.tripod.com [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> Subject: The word from Pana, 4 As and AdBoard Author: By Bayani San Diego/ INS [Edit] Date Posted: 14:57:38 05/03/05 Tue Author Host/IP: 202.69.162.158 The word from Pana, 4 As and AdBoard April 30, 2005 By Bayani San Diego/ Inquirer News Service ====================================================== Editor's Note: Published on page A2-2 of the May 1, 2005 issue of the Philippine Daily Inquirer. ====================================================== ON Thursday night, the Philippine Association of National Advertisers (Pana) and the Association of Accredited Advertising Agencies (4 As), as well as leaders of the two groups' umbrella organization, the Advertising Board of the Philippines (AdBoard), met with the Professional Artist Managers Inc. (Pami). Main agenda was the sex-video scandals on TV talk shows. The advertisers were led by AdBoard chair Raul S. Alvarez, AdBoard executive director Oscar Valenzuela, Pana president Maria Belen Fernando, Pana board secretary Atty. Junie Lutian, Pana management consultant Enrique Estrada, 4 As chair Susan Dimacali, and 4 As president Mitos Camahort. Pami was represented by its president June Torrejon-Rufino and founding members Shirley Kuan-Saldias and Girlie Rodis. The advertisers emerged from the meeting with Pami "equipped with more information" on the issue, Fernando told Inquirer Entertainment. Pana is planning to "pass on the information we've gathered to our 310 members so that they may take action as they deem appropriate," Fernando said. She said the AdBoard adheres to a Code of Ethics. "We have a clear-cut system that allows us to regulate ourselves," she said. "It works and has been in effect for 30 years." Fernando described the process: "Before an ad is aired, a panel reviews it-like what the MTRCB [Movie and Television Review and Classification Board] does." If the AdBoard receives a complaint from the public about an "offensive" commercial, it can be reviewed in a "hearing" presided by its officials. And if the ad is found in violation of the code, it can be pulled out. She told Pami that the AdBoard's policing powers apply only to ad content. "We cannot regulate the content of TV shows," she said. "That's the MTRCB's job ." Fernando suggested that Pami come up with its own Code of Ethics. Meanwhile, she said, they are also conferring with the networks soon. "Sad," is how Dimacali of 4 As described the TV landscape. This was seconded by her colleague, Camahort, who said in the group's statement: "[We] are concerned . . ." As a concrete step, Camahort added, they are setting meetings with media and government institutions to ensure that their ads "thrive in an environment consistent with the promotion of positive values." In the groups' statement, AdBoard chair Alvarez "expressed concern on the possible impact this kind of environment has on consumers." The AdBoard, he said in the statement, is charged not only with the protection of the advertising community and allied industries, but also with "safeguarding the welfare of the public." ============================> " The day we can no longer distinguish reality from propaganda is the day we are irredeemably trapped in lies, with no hope of knowing a better day lies ahead. " http://insidebuzz.tripod.com m.i.b. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> [> Subject: Coke, Jollibee, Greenwich pull out of 2 talk shows Author: By Margie Quimpo-Espino / Inquirer News Service [Edit] Date Posted: 15:00:18 05/03/05 Tue Author Host/IP: 202.69.162.158 Coke, Jollibee, Greenwich pull out of 2 talk shows April 30, 2005 By Margie Quimpo-Espino / Inquirer News Service ======================================================== Editor's Note: Published on page A2-2 of the May 1, 2005 issue of the Philippine Daily Inquirer. ======================================================== COKE, Jollibee and Greenwich have pulled out ads from top TV showbiz talk shows "The Buzz" and "S-Files." The move was in response to a call of the country's leading advertising agency for wholesome and responsible media content. McCann Erickson Phils. Inc. early this week asked its clients to cancel placements in the two Sunday shows, which have aired sex videos purportedly made by popular movie or television stars. The three advertisers were the first to heed the call. Thus McCann Erickson sent a strong message to the shows' network producers, ABS-CBN Channel 2 ("The Buzz") and GMA Channel 7 ("S Files"): Shape up or prepare to get hit where it hurts most-advertising revenues. McCann counts in its roster some of the country's biggest advertisers-Globe Telecom, Coke, Jollibee, Greenwich, Johnson & Johnson and Nestle. Very concerned "We have ordered the temporary cancellation of our ads until they stop showing those videos. We are very, concerned," said Inez Reyes, Jollibee Foods Corp.'s head of marketing. "It's our responsibility to the country." Coke ordered McCann to "take out these programs from our TV plan." Said Jose Baylon, public affairs and communications director of The Coca-Cola Export Corporation: "The Coca-Cola Company always adheres to good morals in the conduct of its business. As in similar situations in the past, we have always been guided by the importance of protecting the image of our brands by not being associated with TV programs that are offensive to human dignity." "We endorsed to our clients the temporary cancellation of support for these talk shows," Patricia Arches, president of McCann Erickson, told the Inquirer. "We felt it was our responsibility as an advertising agency to advise our clients that their brands should not be associated with programs that are offensive and not respectful of people's sensitivities." GMA 7 president Felipe Gozon admitted there was "one-minute worth of ads" that pulled out during the "S-Files" April 23 episode. McCann concedes that their clients' ad spots will not make a dent in the advertising load of the shows but points out that the pullout of three big firms spelled a moral victory. "Yes it's a numbers' game but there are more important issues here. We have to stop showing those kinds of material," said Reyes of Jollibee, who pointed out that the shows are shown on prime time and are watched by kids. Gray area The bulk of the talk shows' advertisers will continue with their ad placements. Unilever Phils., a major advertiser in both talk shows, and who is among the top 10 ad spenders in the country, said it would continue to place ads in talk shows as "it is not our job" to watch their content. Ed Sunico, Unilever's country communications manager, told the Inquirer that the company's primary concern was ratings. "Our decision to place ads on a program will depend on viewership," Sunico said. By nature, talk shows are controversial, which is what the viewers are after." He added: "Having a say in program content is a gray area although we influence it in a way with ad support. Content is the [responsibility] of the MTRCB." J & J Phils. President Grace Castano issued this statement to the Inquirer: "We have not pulled out any placement ads from the shows mentioned. However we are supporting McCann's drive to improve program content as a responsible corporate citizen. In fairness to the producers we wish to allow them the opportunity to review the content of their shows." Nestle Philippines Inc.'s director for communications Pedro Dy-Liacco said they have not pulled out ads, either, but have made clear their concern about content quality, via their advertising agency, Optimedia. Temporary McCann's call for a temporary pull-out of ads from "The Buzz" and "S-Files" was prompted by a position paper prepared by director Jose Javier Reyes, and signed by 136 media personalities against the "offensive" talk shows. "We wanted to support the position of the artists, many of whom are our talents" Arches said. Starcom, another leading advertising agency, said it has succeeded in "influencing" the television programmers to "tone down" their content. Managing director Lizelle Maralag said her company fully supports the call for responsible programming, but that they prefer to take the dialog route. "I've been in constant discussion with Channels 2 and 7. I've seen changes happening, It's [an approach that] has worked for us," she said. Only if more sober means have been exhausted would her firm consider "other options," Maralag added. Starcom's big clients include P & G, the Gokongwei companies, Monde Nissin, SMC. Ongoing war There has been an ongoing network war between Channel 2 and 7 over the past few months. One network shows or insinuates a sex video allegedly featuring a talent of the other network, and the other network retaliates in kind. McCann, considered in the industry as a "guardian of responsible programming," has been calling on industry to work together to improve the standards and quality of local shows. This started two years ago when they did an analysis of noontime shows, and cited unsavory language and sexual overtones in the content. Producers had to initiate changes after McCann's big advertisers asked for it. While the ad exec admitted that some agencies have a hard time justifying to their clients big ad placements in good shows that do not have the ratings, she said there has to be a conscious effort by the industry to help uplift media content. (Officers of the Philippine Association of National Advertisers, the Association of Accredited Advertising Agencies of the Philippines, and the AdBoard met with leaders of the Professional Artists Management Inc. on Thursday evening to discuss the sex video issue.) GMA-7 is a parent company of INQ7.net. ============================> " The day we can no longer distinguish reality from propaganda is the day we are irredeemably trapped in lies, with no hope of knowing a better day lies ahead. " http://insidebuzz.tripod.com m.i.b. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> [> [> Subject: Channels 2, 7 go to court over 'Daisy' Author: By DJ Yap / Inquirer News Service [Edit] Date Posted: 15:06:34 05/03/05 Tue Author Host/IP: 202.69.162.158 Channels 2, 7 go to court over 'Daisy' April 30, 2005 By DJ Yap / Inquirer News Service ======================================================== Editor's Note: Published on page A2-4 of the May 1, 2005 issue of the Philippine Daily Inquirer. ========================================================= TELEVISION network GMA 7 has charged its chief rival ABS-CBN with copyright infringement for allegedly airing part of Channel 7's soap, "Daisy Siete" on Channel 2's show biz talk show, "The Buzz." GMA 7 and Focus Entertainment, co-producers of "Daisy Siete," accused ABS-CBN officials of violating the Intellectual Property Code, which prohibits the public display of copyrighted intellectual property. Represented by assistant vice president for legal affairs Dick Perez, GMA 7 accused ABS-CBN of repeatedly airing a portion of the opening billboard of "Daisy Siete," in which actress Jopay Paguia is seen holding a yellow flower. The alleged infringement was said to have occurred on Feb. 13. Losses claimed GMA 7 claimed business losses and unrealized income amounting to P100 million, while Focus Entertainment claimed it suffered unrealized income and profits of P80 million. Named respondents were ABS-CBN chair Eugenio Lopez III, president Luis Alejandro, other senior management officials, and the staff of "The Buzz." Criminal penalties for copyright infringement can go up to three years imprisonment and up to P50,000 in fines on the first offense; on the second offense, up to six years imprisonment and up to P500,000 in fines; and on the third or subsequent offenses, up to nine years imprisonment and up to P1.5 million in fines. GMA-7 is a parent company of INQ7.net. ---------------------- end of article --------------> " The day we can no longer distinguish reality from propaganda is the day we are irredeemably trapped in lies, with no hope of knowing a better day lies ahead. " http://insidebuzz.tripod.com m.i.b. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> [> [> [> Subject: Viewfinder : Persuading erring TV shows to really mend their ways Author: By Nestor U. Torre / Inquirer News Service [Edit] Date Posted: 15:09:22 05/03/05 Tue Author Host/IP: 202.69.162.158 Viewfinder : Persuading erring TV shows to really mend their ways (THEY ARE TALKING ABOUT YOU, ABUNDA!) April 29, 2005 By Nestor U. Torre / Inquirer News Service =========================================================== Editor's Note: Published on page A3-2 of the April 29, 2005 issue of the Philippine Daily Inquirer =========================================================== VIEWERS who hate the way that local show biz talk shows have polluted the television screen are heartened by reports that a leading advertising agency has decided to temporarily stop supporting those erring programs with commercials. If the agency's move starts a trend, it'll send out a message that most TV people won't be able to ignore. "Free" television lives and thrives on the income it generates from advertising, so when that source of income dries up, that's a big deal-and persuasion strong enough for erring shows to really mend their ways. All too often, however, remedial measures aren't sweeping enough, or lose steam and resolve after some months. So, reformists have their work cut out for them to convince TV people to really clean up their act-on a permanent basis. Local noontime shows are a good example of this. When criticism against their excesses reach fever pitch, skimpy costumes are augmented, "naughty" hosts stop fooling around, female guests aren't Print this story Send this story Write the editor View other stories treated like sex objects-but only until the critics start looking the other way. Then, all of the shows' excessive and irresponsible element return-with a vengeance-until the criticism starts mounting again, and the cynical rigodon plays itself out all over again. What will it take to convince erring TV people that their wild and wooly days of irresponsible fun and games are permanently over? Simply put, people who want to clean up the TV screen have to see the task as an unending effort-and never, ever, let down their guard. Feedback FROM Elgin Arambulo of Pasay City: "Reformists who want to clean up the broadcast media shouldn't limit themselves to TV.. Radio has its share of excesses, including scandalous gossip, unfounded rumors, some self-styled commentators' rash and biased opinions, songs with lewd lyrics, etc. Attention, please." >---------------------- end of article --------------> > > >" The day we can no longer distinguish reality >from propaganda is the day we are irredeemably trapped >in lies, with no hope of knowing a better day lies >ahead. " > > >http://insidebuzz.tripod.com > >m.i.b. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> [> [> [> [> Subject: Mikee bats for responsible TV programming Author: By Nestor Torre/ Mikee is a pal of Regine [Edit] Date Posted: 08:06:49 05/07/05 Sat Author Host/IP: 202.69.162.158 "Mikee bats for responsible TV programming" By Nestor Torre/ Inquirer News Service ========================================================== NOTE: Mikee Cojuangco-Jaworski once starred in a movie with Regine Velasquez. ========================================================== THE SIGNIFICANT cause of better television for young viewers was given a big boost recently when respected celebrity, mother and champion equestrienne Mikee Cojuangco-Jaworski agreed to act as the official spokesperson of the Southeast Asian Foundation for Children and Television. All of a sudden, the important foundation acquired a face, a personal focus, in dynamic, committed and articulate Mikee, as she guested with SEAFCTV treasurer Elvira Go on Cito Beltran's "Straight Talk" and other talk shows, to boost the foundation's many relevant initiatives. Appeal Even better, Mikee gave the foundation's cause an empathetic appeal, because she brought to its articulation and projection her own credibility and involvement. As a young wife, mother and role model, the concern she expressed about TV and its occasionally negative impact on children acquired greater convincing power. When we met with Mikee, Elvira and SEAFCTV secretary general Mag Hatol recently, we asked Mikee what had made her decide to add being the foundation's spokesperson to her already demanding schedule. Mikee shared, "Even when I was busy as a performer on TV years ago, I was already aware of the power of the medium for good or bad. That's why, in my TV work, I kept reminding myself of my responsibility to viewers--especially the impressionable youth." Mikee's sensitivity to the need to use TV responsibly is the happy consequence of her upbringing. She was born with the proverbial silver spoon in her mouth, but her parents made sure that she didn't grow up spoiled. Blessings On the contrary, they instilled in her a sense of being blessed, and thus being practically required to give those blessings back to other people. In relation to the foundation's objectives, she's big on doing what she can to help empower viewers in relation to the TV medium. All too often, she observes, viewers think they're helpless in controlling or even influencing how local TV functions, and thus allow the medium to do its worst. This "victim mentality," as Mikee describes it, is sadly unproductive. So, she seeks to turn it around by informing viewers that, if they pool their numbers and resources together, they have the power to persuade TV people to improve on their work, especially in relation to being of better service to young viewers. Collective power She urges other parents to become more aware of their own collective power, and work harder to convince our TV networks to come up with better shows for children. Her urgent exhortation: "If we only take time to observe our children as they watch TV, we would see the medium's great influence on them. As parents, we have the duty to protect our children by persuading our TV people to come up with programs that encourage young viewers to be patriotic and God-fearing, and with shows that uphold rather than assault the family!" ================================================ Editor's Note: Published on Page A4-1 of the May 7, 2005 issue of the Philippine Daily Inquirer ================================================ ---------------------- end of article --------------> " The day we can no longer distinguish reality from propaganda is the day we are irredeemably trapped in lies, with no hope of knowing a better day lies ahead. " http://insidebuzz.tripod.com m.i.b. [ Post a Reply to This Message ]

[> [> [> [> [> [> [> [> [> [> [> [> [> [> Subject: Feedback: Rep. Francis L. Nepomuceno Author: Inquirer news - From Pampanga [Edit] Date Posted: 10:19:06 05/09/05 Mon Author Host/IP: 222.126.7.90 Feedback By Nestor U. Torre Inquirer News Service FROM Rep. Francis L. Nepomuceno of Pampanga's First District: "I would like to extend my heartfelt gratitude for your dedication and strong conviction in cleansing the entertainment industry and making our country a better place to live in. A columnist like you is a rare breed and worthy of the Filipino people's admiration. Keep up the good work. "Please allow me to call the attention of the National Telecommunications Commission to crack its whip on abusive radio hosts and disc jockeys who engage in sexual innuendo and dirty jokes. "I've received numerous reports from parents and civic groups on the rampant abuses on the airwaves. As early as six in the morning until the evening, some irresponsible radio talents lambast their listeners with a wide array of unwholesome commentaries that insult them. "Worse, even children have access to these radio programs, and at their tender age, malicious remarks have been embedded in their minds. A concerned parent confides that questionable hosts and DJs maliciously explain sex acts with their boisterous laughter booming in the background. "Under the Code of the Kapisanan ng mga Broadkaster sa Pilipinas, double entendreé and garbage remarks are not allowed on the radio. We cannot fathom why the management of some radio stations has ignored the KBP Code. "Radio stations are a powerful tool in disseminating information. It is frustrating that some radio stations promote pornography, a menace to society. The NTC has the power to cancel the franchise of an erring radio station..." >---------------------- end of article --------------> > > >" The day we can no longer distinguish reality >from propaganda is the day we are irredeemably >trapped in lies, with no hope of knowing a >better day lies ahead. " > >http://insidebuzz.tripod.com >m.i.b. [ Post a Reply to This Message ]