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Subject: Showbiz talk shows to graveyard airtime?


Author:
Star Newspaper -Ricky Lo
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Date Posted: 13:54:45 05/03/05 Tue
Author Host/IP: 202.69.162.158
In reply to: Bayani San Diego 's message, "Artists move vs 'unethical' talk shows" on 23:32:26 04/24/05 Sun

Showbiz talk shows to graveyard airtime?
FUNFARE By Ricardo F. Lo
The Philippine Star 05/04/2005


Should showbiz-oriented talk shows be relegated to the graveyard hours between 10 p.m. and 5 a.m.?

If MTRCB Chief Consoliza Laguardia would have her way, then they should be. That’s Laguardia’s reaction to recent calls by "concerned parties" to regulate showbiz talk shows "guilty" of showing alleged videos of actors and actresses in compromising sexual situations, including advertisers which have threatened to pull out commercials from those shows.

Already, a congressman (Francis Nepomuceno from Pampanga) is making himself heard, taking a dig at the MTRCB which, not so long ago, he praised for "sanitizing" those shows, ridding them of too sexy and deemed-"obscene" features.

Laguardia’s suggestion to regulate the shows’ airtime is subject to the decision of the board during an emergency meeting she’s planning to call anytime now.

"We respect freedom of expression and self-regulation as constitutional rights," said Laguardia. "However, due to public reaction, especially advertisers and industry members, we can resolve to have stricter classification of talk shows. All the shows that Rep. Nepomuceno mentioned will be reevaluated and submitted for discussion if necessary for stricter classification. One remedy, perhaps, is to push those talk shows to late night, between 10 p.m. and 5 a.m."

(E-mail reactions at rickylo@philstar.net.ph)


============================= >


The Song Bird(s) detractor gets cited.

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[> [> [> [> [> [> [> [> Subject: Ethics in entertainment media !


Author:
Inquirer News Service
[Edit]

Date Posted: 14:31:17 05/03/05 Tue
Author Host/IP: 202.69.162.158

Ethics in entertainment media
Inquirer News Service

Editor's Note: Published on page A16 of the May 4, 2005 issue of the Philippine Daily Inquirer

IT IS not often that one comes across a piece of good news in the daily paper. But Bayani San Diego Jr.’s brief article in the Inquirer’s Entertainment section (Inquirer, 4/22/05) about the Professional Artist Managers Inc.’s (Pami) move to promote “ethical entertainment journalism” was good news, indeed.

There have been groups of citizens in the private sector who recognize the harmful impact of media devoid of ethical standards. These groups help the youth develop critical thinking skills so that they become literate consumers of media.

However, their efforts do not suffice unless well-informed decisions are made by the entertainment, advertising and marketing managers and producers. We need critics and watchdogs in the field who are committed to careful observation and evaluation of the content, practices, trends and potential influences of their work even before these are produced and shown to the public.

The saying, “People only get what they want” is far too simplistic to address the dimensions of what constitutes media content. Decisions about what will be funded, produced, distributed and marketed call into play a myriad of factors -- from morality to profitability.

If indeed the idea of “People only get what they want” is made to prevail in the choice of shows a station must air, then there would be no such phenomena as an excellent movie or a flop; neither would dissatisfaction be expressed by concerned citizens. That advertisers and producers give only what will sell is a clear indication of personal motives over common good and public interest.

Whose interests do the advertisements represent? How far should media industries work for profit, and are they to be motivated solely by it? There are many factors that define the type of content producers are willing to make.

While some people seek to be critical consumers of media, advertisers, models, show business people and managers must likewise be more attuned to what media projections say about themselves as individuals and members of the society. A thorough re-examination on this matter is long overdue. Pami’s proposal for cooperation and dialogue with the country’s leading advertising organizations and marketing outfits deserves to be supported.

JENNIFER BERMUDEZ, Ateneo Graduate School of Humanities (via e-mail)


============================>

" The day we can no longer distinguish reality from propaganda is the day we are
irredeemably trapped in lies, with no hope of knowing a better day lies ahead. "


http://insidebuzz.tripod.com

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[> [> [> [> [> [> [> [> [> Subject: The word from Pana, 4 As and AdBoard


Author:
By Bayani San Diego/ INS
[Edit]

Date Posted: 14:57:38 05/03/05 Tue
Author Host/IP: 202.69.162.158

The word from Pana, 4 As and AdBoard
April 30, 2005
By Bayani San Diego/ Inquirer News Service

======================================================
Editor's Note: Published on page A2-2 of the May 1, 2005 issue of the Philippine Daily Inquirer.
======================================================

ON Thursday night, the Philippine Association of National Advertisers (Pana) and the Association of Accredited Advertising Agencies (4 As), as well as leaders of the two groups' umbrella organization, the Advertising Board of the Philippines (AdBoard), met with the Professional Artist Managers Inc. (Pami).

Main agenda was the sex-video scandals on TV talk shows.

The advertisers were led by AdBoard chair Raul S. Alvarez, AdBoard executive director Oscar Valenzuela, Pana president Maria Belen Fernando, Pana board secretary Atty. Junie Lutian, Pana management consultant Enrique Estrada, 4 As chair Susan Dimacali, and 4 As president Mitos Camahort.

Pami was represented by its president June Torrejon-Rufino and founding members Shirley Kuan-Saldias and Girlie Rodis.

The advertisers emerged from the meeting with Pami "equipped with more information" on the issue, Fernando told Inquirer Entertainment.

Pana is planning to "pass on the information we've gathered to our 310 members so that they may take action as they deem appropriate," Fernando said.

She said the AdBoard adheres to a Code of Ethics.

"We have a clear-cut system that allows us to regulate ourselves," she said. "It works and has been in effect for 30 years."

Fernando described the process: "Before an ad is aired, a panel reviews it-like what the MTRCB [Movie and Television Review and Classification Board] does."

If the AdBoard receives a complaint from the public about an "offensive" commercial, it can be reviewed in a "hearing" presided by its officials.

And if the ad is found in violation of the code, it can be pulled out.

She told Pami that the AdBoard's policing powers apply only to ad content.

"We cannot regulate the content of TV shows," she said. "That's the MTRCB's job ."

Fernando suggested that Pami come up with its own Code of Ethics.

Meanwhile, she said, they are also conferring with the networks soon.

"Sad," is how Dimacali of 4 As described the TV landscape.

This was seconded by her colleague, Camahort, who said in the group's statement: "[We] are concerned . . ."

As a concrete step, Camahort added, they are setting meetings with media and government institutions to ensure that their ads "thrive in an environment consistent with the promotion of positive values."

In the groups' statement, AdBoard chair Alvarez "expressed concern on the possible impact this kind of environment has on consumers."

The AdBoard, he said in the statement, is charged not only with the protection of the advertising community and allied industries, but also with "safeguarding the welfare of the public."


============================>

" The day we can no longer distinguish reality from
propaganda is the day we are
irredeemably trapped in lies, with no hope of knowing
a better day lies ahead. "


http://insidebuzz.tripod.com

m.i.b.

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[> [> [> [> [> [> [> [> [> [> Subject: Coke, Jollibee, Greenwich pull out of 2 talk shows


Author:
By Margie Quimpo-Espino / Inquirer News Service
[Edit]

Date Posted: 15:00:18 05/03/05 Tue
Author Host/IP: 202.69.162.158

Coke, Jollibee, Greenwich pull out of 2 talk shows
April 30, 2005
By Margie Quimpo-Espino / Inquirer News Service

========================================================
Editor's Note: Published on page A2-2 of the May 1, 2005 issue of the Philippine Daily Inquirer.
========================================================

COKE, Jollibee and Greenwich have pulled out ads from top TV showbiz talk shows "The Buzz" and "S-Files."

The move was in response to a call of the country's leading advertising agency for wholesome and responsible media content.

McCann Erickson Phils. Inc. early this week asked its clients to cancel placements in the two Sunday shows, which have aired sex videos purportedly made by popular movie or television stars.

The three advertisers were the first to heed the call. Thus McCann Erickson sent a strong message to the shows' network producers, ABS-CBN Channel 2 ("The Buzz") and GMA Channel 7 ("S Files"): Shape up or prepare to get hit where it hurts most-advertising revenues.

McCann counts in its roster some of the country's biggest advertisers-Globe Telecom, Coke, Jollibee, Greenwich, Johnson & Johnson and Nestle.

Very concerned

"We have ordered the temporary cancellation of our ads until they stop showing those videos. We are very, concerned," said Inez Reyes, Jollibee Foods Corp.'s head of marketing. "It's our responsibility to the country."

Coke ordered McCann to "take out these programs from our TV plan."

Said Jose Baylon, public affairs and communications director of The Coca-Cola Export Corporation: "The Coca-Cola Company always adheres to good morals in the conduct of its business. As in similar situations in the past, we have always been guided by the importance of protecting the image of our brands by not being associated with TV programs that are offensive to human dignity."

"We endorsed to our clients the temporary cancellation of support for these talk shows," Patricia Arches, president of McCann Erickson, told the Inquirer. "We felt it was our responsibility as an advertising agency to advise our clients that their brands should not be associated with programs that are offensive and not respectful of people's
sensitivities."

GMA 7 president Felipe Gozon admitted there was "one-minute worth of ads" that pulled out during the "S-Files" April 23 episode.

McCann concedes that their clients' ad spots will not make a dent in the advertising load of the shows but points out that the pullout of three big firms spelled a moral victory.

"Yes it's a numbers' game but there are more important issues here. We have to stop showing those kinds of material," said Reyes of Jollibee, who pointed out that the shows are shown on prime time and are watched by kids.

Gray area

The bulk of the talk shows' advertisers will continue with their ad placements.

Unilever Phils., a major advertiser in both talk shows, and who is among the top 10 ad spenders in the country, said it would continue to place ads in talk shows as "it is not our job" to watch their content.

Ed Sunico, Unilever's country communications manager, told the Inquirer that the company's primary concern was ratings.

"Our decision to place ads on a program will depend on viewership," Sunico said. By nature, talk shows are controversial, which is what the viewers are after."

He added: "Having a say in program content is a gray area although we influence it in a way with ad support. Content is the [responsibility] of the MTRCB."

J & J Phils. President Grace Castano issued this statement to the Inquirer: "We have not pulled out any placement ads from the shows mentioned. However we are supporting McCann's drive to improve program content as a responsible corporate citizen. In fairness to the producers we wish to allow them the opportunity to review the content of their shows."

Nestle Philippines Inc.'s director for communications Pedro Dy-Liacco said they have not pulled out ads, either, but have made clear their concern about content quality, via their advertising agency, Optimedia.

Temporary

McCann's call for a temporary pull-out of ads from "The Buzz" and "S-Files" was prompted by a position paper prepared by director Jose Javier Reyes, and signed by 136 media personalities against the "offensive" talk shows.

"We wanted to support the position of the artists, many of whom are our talents" Arches said.

Starcom, another leading advertising agency, said it has succeeded in "influencing" the television programmers to "tone down" their content. Managing director Lizelle Maralag said her company fully supports the call for responsible programming, but that they prefer to take the dialog route.

"I've been in constant discussion with Channels 2 and 7. I've seen changes happening, It's [an approach that] has worked for us," she said. Only if more sober means have been exhausted would her firm consider "other options," Maralag added.

Starcom's big clients include P & G, the Gokongwei companies, Monde Nissin, SMC.

Ongoing war

There has been an ongoing network war between Channel 2 and 7 over the past few months. One network shows or insinuates a sex video allegedly featuring a talent of the other network, and the other network retaliates in kind.

McCann, considered in the industry as a "guardian of responsible programming," has been calling on industry to work together to improve the standards and quality of local shows. This started two years ago when they did an analysis of noontime shows, and cited unsavory language and sexual overtones in the content. Producers had to initiate changes after McCann's big advertisers asked for it.

While the ad exec admitted that some agencies have a hard time justifying to their clients big ad placements in good shows that do not have the ratings, she said there has to be a conscious effort by the industry to help uplift media content.

(Officers of the Philippine Association of National Advertisers, the Association of Accredited Advertising Agencies of the Philippines, and the AdBoard met with leaders of the Professional Artists Management Inc. on Thursday evening to discuss the sex video issue.)

GMA-7 is a parent company of INQ7.net.


============================>

" The day we can no longer distinguish reality from
propaganda is the day we are
irredeemably trapped in lies, with no hope of knowing
a better day lies ahead. "


http://insidebuzz.tripod.com

m.i.b.

[ Post a Reply to This Message ]
[> [> [> [> [> [> [> [> [> [> [> Subject: Channels 2, 7 go to court over 'Daisy'


Author:
By DJ Yap / Inquirer News Service
[Edit]

Date Posted: 15:06:34 05/03/05 Tue
Author Host/IP: 202.69.162.158

Channels 2, 7 go to court over 'Daisy'
April 30, 2005
By DJ Yap / Inquirer News Service

========================================================
Editor's Note: Published on page A2-4 of the May 1, 2005 issue of the Philippine Daily Inquirer.
=========================================================

TELEVISION network GMA 7 has charged its chief rival ABS-CBN with copyright infringement for allegedly airing part of Channel 7's soap, "Daisy Siete" on Channel 2's show biz talk show, "The Buzz."

GMA 7 and Focus Entertainment, co-producers of "Daisy Siete," accused ABS-CBN officials of violating the Intellectual Property Code, which prohibits the public display of copyrighted intellectual property.

Represented by assistant vice president for legal affairs Dick Perez, GMA 7 accused ABS-CBN of repeatedly airing a portion of the opening billboard of "Daisy Siete," in which actress Jopay Paguia is seen holding a yellow flower.

The alleged infringement was said to have occurred on Feb. 13.

Losses claimed

GMA 7 claimed business losses and unrealized income amounting to P100 million, while Focus Entertainment claimed it suffered unrealized income and profits of P80 million.

Named respondents were ABS-CBN chair Eugenio Lopez III, president Luis Alejandro, other senior management officials, and the staff of "The Buzz."

Criminal penalties for copyright infringement can go up to three years imprisonment and up to P50,000 in fines on the first offense; on the second offense, up to six years imprisonment and up to P500,000 in fines; and on the third or subsequent offenses, up to nine years imprisonment and up to P1.5 million in fines.

GMA-7 is a parent company of INQ7.net.

---------------------- end of article -------------->


" The day we can no longer distinguish reality
from propaganda is the day we are irredeemably trapped
in lies, with no hope of knowing a better day lies ahead. "


http://insidebuzz.tripod.com

m.i.b.

[ Post a Reply to This Message ]
[> [> [> [> [> [> [> [> [> [> [> [> Subject: Viewfinder : Persuading erring TV shows to really mend their ways


Author:
By Nestor U. Torre / Inquirer News Service
[Edit]

Date Posted: 15:09:22 05/03/05 Tue
Author Host/IP: 202.69.162.158

Viewfinder : Persuading erring TV shows to really mend their ways

(THEY ARE TALKING ABOUT YOU, ABUNDA!)

April 29, 2005
By Nestor U. Torre / Inquirer News Service

===========================================================
Editor's Note: Published on page A3-2 of the April 29, 2005 issue of the Philippine Daily Inquirer
===========================================================

VIEWERS who hate the way that local show biz talk shows have polluted the television screen are heartened by reports that a leading advertising agency has decided to temporarily stop supporting those erring programs with commercials.

If the agency's move starts a trend, it'll send out a message that most TV people won't be able to ignore. "Free" television lives and thrives on the income it generates from advertising, so when that source of income dries up, that's a big deal-and persuasion strong enough for erring shows to really mend their ways.

All too often, however, remedial measures aren't sweeping enough, or lose steam and resolve after some months. So, reformists have their work cut out for them to convince TV people to really clean up their act-on a permanent basis.

Local noontime shows are a good example of this. When criticism against their excesses reach fever pitch, skimpy costumes are augmented, "naughty" hosts stop fooling around, female guests aren't
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treated like sex objects-but only until the critics start looking the other way.

Then, all of the shows' excessive and irresponsible element return-with a vengeance-until the criticism starts mounting again, and the cynical rigodon plays itself out all over again.

What will it take to convince erring TV people that their wild and wooly days of irresponsible fun and games are permanently over? Simply put, people who want to clean up the TV screen have to see the task as an unending effort-and never, ever, let down their guard.

Feedback

FROM Elgin Arambulo of Pasay City: "Reformists who want to clean up the broadcast media shouldn't limit themselves to TV.. Radio has its share of excesses, including scandalous gossip, unfounded rumors, some self-styled commentators' rash and biased opinions, songs with lewd lyrics, etc. Attention, please."



>---------------------- end of article -------------->
>
>
>" The day we can no longer distinguish reality
>from propaganda is the day we are irredeemably trapped
>in lies, with no hope of knowing a better day lies
>ahead. "
>
>
>http://insidebuzz.tripod.com
>
>m.i.b.

[ Post a Reply to This Message ]
[> [> [> [> [> [> [> [> [> [> [> [> [> Subject: Mikee bats for responsible TV programming


Author:
By Nestor Torre/ Mikee is a pal of Regine
[Edit]

Date Posted: 08:06:49 05/07/05 Sat
Author Host/IP: 202.69.162.158

"Mikee bats for responsible TV programming"
By Nestor Torre/ Inquirer News Service

==========================================================
NOTE: Mikee Cojuangco-Jaworski once starred in a movie with Regine Velasquez.
==========================================================

THE SIGNIFICANT cause of better television for young viewers was given a big boost recently when respected celebrity, mother and champion equestrienne Mikee Cojuangco-Jaworski agreed to act as the official spokesperson of the Southeast Asian Foundation for Children and Television.

All of a sudden, the important foundation acquired a face, a personal focus, in dynamic, committed and articulate Mikee, as she guested with SEAFCTV treasurer Elvira Go on Cito Beltran's "Straight Talk" and other talk shows, to boost the foundation's many relevant initiatives.

Appeal
Even better, Mikee gave the foundation's cause an empathetic appeal, because she brought to its articulation and projection her own credibility and involvement.

As a young wife, mother and role model, the concern she expressed about TV and its occasionally negative impact on children acquired greater convincing power.

When we met with Mikee, Elvira and SEAFCTV secretary general Mag Hatol recently, we asked Mikee what had made her decide to add being the foundation's spokesperson to her already demanding schedule.

Mikee shared, "Even when I was busy as a performer on TV years ago, I was already aware of the power of the medium for good or bad. That's why, in my TV work, I kept reminding myself of my responsibility to viewers--especially the impressionable youth."

Mikee's sensitivity to the need to use TV responsibly is the happy consequence of her upbringing. She was born with the proverbial silver spoon in her mouth, but her parents made sure that she didn't grow up spoiled.

Blessings
On the contrary, they instilled in her a sense of being blessed, and thus being practically required to give those blessings back to other people.

In relation to the foundation's objectives, she's big on doing what she can to help empower viewers in relation to the TV medium. All too often, she observes, viewers think they're helpless in controlling or even influencing how local TV functions, and thus allow the medium to do its worst.

This "victim mentality," as Mikee describes it, is sadly unproductive. So, she seeks to turn it around by informing viewers that, if they pool their numbers and resources together, they have the power to persuade TV people to improve on their work, especially in relation to being of better service to young viewers.

Collective power
She urges other parents to become more aware of their own collective power, and work harder to convince our TV networks to come up with better shows for children. Her urgent exhortation:

"If we only take time to observe our children as they watch TV, we would see the medium's great influence on them. As parents, we have the duty to protect our children by persuading our TV people to come up with programs that encourage young viewers to be patriotic and God-fearing, and with shows that uphold rather than assault the family!"


================================================
Editor's Note: Published on Page A4-1 of the
May 7, 2005 issue of the Philippine Daily Inquirer
================================================


---------------------- end of article -------------->


" The day we can no longer distinguish reality
from propaganda is the day we are irredeemably
trapped in lies, with no hope of knowing a
better day lies ahead. "

http://insidebuzz.tripod.com
m.i.b.

[ Post a Reply to This Message ]
[> [> [> [> [> [> [> [> [> [> [> [> [> [> Subject: Feedback: Rep. Francis L. Nepomuceno


Author:
Inquirer news - From Pampanga
[Edit]

Date Posted: 10:19:06 05/09/05 Mon
Author Host/IP: 222.126.7.90

Feedback
By Nestor U. Torre
Inquirer News Service

FROM Rep. Francis L. Nepomuceno of Pampanga's First District: "I would like to extend my heartfelt gratitude for your dedication and strong conviction in cleansing the entertainment industry and making our country a better place to live in. A columnist like you is a rare breed and worthy of the Filipino people's admiration. Keep up the good work.

"Please allow me to call the attention of the National Telecommunications Commission to crack its whip on abusive radio hosts and disc jockeys who engage in sexual innuendo and dirty jokes.

"I've received numerous reports from parents and civic groups on the rampant abuses on the airwaves. As early as six in the morning until the evening, some irresponsible radio talents lambast their listeners with a wide array of unwholesome commentaries that insult them.

"Worse, even children have access to these radio programs, and at their tender age, malicious remarks have been embedded in their minds. A concerned parent confides that questionable hosts and DJs maliciously explain sex acts with their boisterous laughter booming in the background.

"Under the Code of the Kapisanan ng mga Broadkaster sa Pilipinas, double entendreé and garbage remarks are not allowed on the radio. We cannot fathom why the management of some radio stations has ignored the KBP Code.

"Radio stations are a powerful tool in disseminating information. It is frustrating that some radio stations promote pornography, a menace to society. The NTC has the power to cancel the franchise of an erring radio station..."

>---------------------- end of article -------------->
>
>
>" The day we can no longer distinguish reality
>from propaganda is the day we are irredeemably
>trapped in lies, with no hope of knowing a
>better day lies ahead. "
>
>http://insidebuzz.tripod.com
>m.i.b.

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