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>Viva takes on Asia with World Media Entertainment > > >Vic del Rosario, Jr., Chief Executive Officer of Viva >Entertainment Inc., today announced that his company >has entered into a deal with World Media Entertainment >(WME) to market and promote Viva products in South >East Asia. The agreement was executed with Khoo Shao >Tze, Chief Executive Officer of World Media >Entertainment. > > >Del Rosario sees the association with WME as a major >step forward for the entertainment company that he >founded 25 years ago. "The times have changed," says >Del Rosario. "It is now time for the Philippines to >expand globally and show other countries what the >Filipino entertainer is capable of." > >For starters, the agreement with WME now includes the >following: > >1. The sale of the cable rights to 250 films from the >large Viva catalogue to Astro Cable. These will be >shown in Indonesia, Malaysia and Brunei. 2. >Co-production ventures with producers from other >countries in the region. The first project in this >area is the TV series "Marooned," directed by Jon Red >and which was shot in Subic. This stars Parto, Kiwil, >Muhammad Gary Iskak and Kumarason Chinnadurai from >Indonesia and Jen Rosenthal and Jaycee Parker from the >Philippines. 3. Distribution of Viva products, films >and records in the Region. 4. Concert production. > >Along with these comes the massive push on WME’s part >to promote Filipino artists all over the region. Mr. >Khoo believes wholeheartedly in the Filipino artist. >"There is an abundance of talent in the Philippines," >says Mr. Khoo, who also works in close association >with Astro, TVB and other media outlets. "All that we >have to do is create awareness about them in the >region. I believe that we at World Media can provide >that." > >WME is one of the leading independent content >providers for old and new media in South East Asia. >Based in Singapore, WME is a group of media companies >engaged in the business of production and distribution >of content, media consultancy and placement services. >WME is also the exclusive regional representative of >Video Fashion Network (VFN) the world’s largest >producer and distributor of fashion, beauty and >lifestyle programming. > >Viva Entertainment is the leading film and music >supplier in the country. It is also involved in >foreign film distribution, video distribution, >television production, music publishing, recording, >video rental and retail, concert promotions, talent >management and theater management.

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