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Subject: Re: Regine Pal Profile : Sharon Cuneta Author: mmJun- I n s i d e M u s i c [ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 08:56:47 05/14/05 Sat In reply to: mmJun- Inside Music 's message, "Regine Pal Profile : Rajo Laurel- Designer" on 08:51:15 05/14/05 Sat Sharon Cuneta: Mega's Magic by Dulce Marie Saret Sharon Cuneta-Pangilinan never ceases to amaze the public. Even at a time when she chooses to lay back and to be, as her husband puts it, 'temporarily indisposed', she weaves magic. Her fans still brimming with excitement over her pregnancy, Sharon again grabs headlines as she gets cited as one of Asia's "under-50 movers and shakers" by Asia Inc. magazine for the overwhelming success of her commercials. Advertising executives vow to Sharon's Midas touch. So what if she commands a seven-figure talent fee - the returns far exceed advertising targets. Just to name a few: Superferry, which has become the strongest brand in the shipping industry capping 60 percent of the market, more than doubling passenger volume in three months; pH Care, which has reached its goal three months after Sharon started endorsing the product; and overtook the competition within six months, with product share zooming from zero to 56 percent; Fuji, whose sales target was surpassed by ten percent; Kimbies Plus, which has seen a gigantic growth in sales, with Sharon's ad being the one with the highest recall among Kimberly Clark products. March Ventosa, president of the Association of Accrediting Advertising Agencies, swears by Sharon's proven marketability. 'She has that proverbial Midas touch - everything she touches just turns into millions of profits," as evidenced by the market returns of McDonald's, which March's agency handles. Sharon is every advertiser's dream endorser. In fact, her daughters KC and Frankie have themselves been touched by the magic, making them the highest-paid endorsers in their respective age brackets. Many people have tried to find an explanation for Sharon's commercial appeal. Bien Fernando, Alaska's marketing director, says that Sharon's credibility as an endorser comes from the fact that she really uses whatever she endorses and swears by its quality. Sen. Kiko is quick to point that some of the products his wife endorses are products she has been using for years, even before she started endorsing them. But Sharon's magic transcends advertising. In fact, many people argue that the drawing power comes from the fact that she's a famous movie star. March Ventosa, however, says that it is not always true that a moviestar always has drawing power . He cites the case of one young actress who probably has the biggest fan base within the youth market, said to be the biggest of markets. While the young actress has such a drawing power as evidenced by the big turnout in her movies and gigs, she had failed to excite the advertising industry. One can be a box-office star like Julia Roberts, a multi-awarded actress like Meryl Streep, a well-loved singer like Ella Fitzgerald or a sought-after endorser and cover girl like Jennifer Lopez, but to be all of that is difficult to imagine. To be all that is a gift. To be able to maintain the stature for twenty-seven years - and counting - that's magic. In this country, Sharon Cuneta-Pangilinan is all that. ---- end of article ------ > Posted in the Regine Velasquez fans forum of the Music Inside Buzz web site. http://insidebuzz.tripod.com --------------------- ;-) --------------------- [ Next Thread | Previous Thread | Next Message | Previous Message ]

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[> [> Subject: Regine Pal Profile : Ryan Cayabyab Author: mmJun- I n s i d e M u s i c [Edit] Date Posted: 08:58:33 05/14/05 Sat Ryan Cayabyab : Mr. C's Opus by Jandy Catayong One cannot help but be absorbed by the timeless music of this man. Like an appassionato (an impassioned sonata), the melodies he creates mirror the deepest sentiments and reverberate through our memories long after the singers that sung them have ebbed from the musical scene. The Maestro, Ryan Cayabyab (or Mr. C as he is affectionately called) does more than just churn out note after note on his piano. In fact, he never fails to leave an indelible mark in our lives. Who wouldn't be moved by such classics as "Sometime, Somewhere" or "Iduyan Mo" rendered by the haunting voice of Basil Valdez? Or be inspired by "Kayganda ng ating musika" popularized by Hajji Alejandro? Or grab a grass skirt and break up into a silly hula dance to "The Coconut Nut" performed by the then-youthful group Smokey Mountain. One need not be an OPM buff to be amazed by Mr. C's musical bravura. From opera musicales, movie themes, jingles for product commercials, to even liturgical symphonies and national or corporate commissions there seems no area in the local music scene that has escaped Mr. C's touch. From C minor to C Major As if writing music was not enough, Mr. C's life is an opus by itself. Out of his beginnings as a three-year old boy learning his first music lessons from his mother, building up like a crescendo to his various career landmarks, Mr. C not only gained the adulation of his peers and contemporaries but also the recognition of the international music industry as well, making the name Ryan Cayabyab synonymous with great musical compositions. However, life for this musical genius was not always served on a silver platter. His mother died when he was only six and his father struggled to support him and his three other siblings. Mr. C recounts that they used to eat fried unripe papayas dipped in sugar or bagoong (fish sauce) for viand. There were times he couldn't borrow money from his aunts to buy textbooks for school. His mother's dying wish was that none of the children would pursue music as a means of livelihood. Being a musician and a music teacher herself she knew how hard it was to live on a musician's meager earnings. But for this virtuoso there was no escape from music. He tried to look for a job to support his family and pay his way through school. He took up Bachelor of Science in Business Administration at the University of the Philippines, trying to carry out his mother's wishes. Mr. C managed to land a job with then-Senator Doy Laurel (the former Vice-president) as an accompanist for the DBP (Development Bank of the Philippines) Chorale Ensemble. His talent was easily recognized by the senator and his wife, wondering why he was pursuing a different career path, so they offered him a scholarship. Presenting his father with the scholarship, his father could only sigh and say, "You're old enough to be responsible for your decisions." The rest is music history. "I realized that poverty could be a really good inspiration," Mr. C adds. When the Maestro wields the baton The name Raymundo Cipriano Pujante Cayabyab may not even ring a bell, but the words Maestro (although he's quite reluctant to accept that moniker) immediately translates to the name Ryan Cayabyab. Whether he's accompanying a diva in a concierto, tickling the ivories and putting melodies from his head into paper, or teaching the next generation of Filipino musical geniuses there's an aura of power and influence in his presence. "Power is when you have authority and whatever you say carries weight. But you don't use it, you can't push your weight around, people just respect you." Mr. C says. Indeed, when one possesses that respect and influence words become as veracious as one's reputation. Mr. Cayabyab has proven this when he was called to the stand during a court hearing as a person of authority in music. "I was wondering why they weren't refuting my statements," he says. ---- end of article ------ > Posted in the Regine Velasquez fans forum of the Music Inside Buzz web site. http://insidebuzz.tripod.com --------------------- ;-) --------------------- [ Post a Reply to This Message ]