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Tuesday, April 23, 06:56:07pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, [4], 5, 6 ]

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Date Posted: Thursday, April 27, 10:19:23am
Author: Alan Berman
Subject: Daily News Article on Winter Arbitron Ratings

David Hinkley has written an article in the April 27th Daily News on the Winter Arbitron Ratings. He says that the ratings for Jack are now 1.5%. The ratings infact for infinity's 3 FM stations combined are 2/3 of the audience share of the top rated station which is WLTW. This shows once again that Infinity made a mistake in dropping oldies if they admit it or not. It also shows if we get are oldies back or not that we have made are point by not listening to Jack or by mot buying the products they advertize on their station. It also shows Infinity is not doing a good job in programing their stations. The smart thing to do would be would be to move Jack to 92.3 after O & A in the morning and put Oldies back on CBS-FM but you know the chances of that happening. If Infinity were smart they would not have dropped Oldies on CBS-FM in the first place. If I were Infinity, I would be embarrased by the latest ratings of Jack and their other 2 FM Stations.

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