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Wednesday, April 24, 06:58:51pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, [4], 5, 6 ]

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Date Posted: Tuesday, June 06, 06:06:08am
Author: Alan Berman
Subject: Re: Anniversary honesty
In reply to: Gus Katsoris 's message, "Re: Anniversary honesty" on Monday, June 05, 11:09:29pm

FIRST OF ALL THE WORST HIRING MADE BY THE STATION WAS MICKEY DOLENZ. A SHOW LIKE HIS HAD NO RIGHT BEING ON CBS-FM. ANOTHER THING CBS-FM DID WHICH I DID NOT LIKE WAS TO GET RID OF THE SPECIALLY SHOWS LIKE THURSDAY NIGHT 60's AND FRIDAY NIGHT 50's AND HAVING A 70's AT 7 EVERY NIGHT WHICH WAS CRAZY. DROPPING PRE 1964 MUSIC FROM THE ROTATION WAS ALSO BAD. AT THE END THERE WAS TOO MUCH OF 70'S MUSIC. THIS WAS NOT DONE FOR THE LISTENERS IT WAS DONE TO SELL ADVERTISING TIME. TODAY HAS BECOME A BUSINESS. YOU DO NOT HAVE ON RADIO TODAY WHAT THE LISTENERS WANT, YOU HAVE WHAT THE ADVERTISERS WANT. THIS IS WHAT KILLED CBS-FM AS AN OLDIES STATION. THE STATION WAS NO LONGER FOR THE LISTENERS. ADVERTISERS TODAY DO NOT LIKE OR CARE ABOUT YOU IF YOU OUR OVER 50.THEY FEEL YOU ARE SET IN YOUR WAYS AND YOU CAN NOT BE SOLD. THIS IS WRONG THINKING LIKE THIS IS WHAT KILLED CBS-FM AND IS KILLING OLDIES RADIO. THE SUITS AT INFINITY THOUGHT THAT BY PLAYING MORE 70'S MUSIC AND LESS PRE 1964 MUSIC THEY WILL BE ABLE TO ATTRACT THE YOUNGER AUDIENCE THAT ADVERTISERS WANT. THIS WAS WRONG BECAUSE IN DOING THAT YOU WERE TURNING OFF YOUR CORE AUDIENCE WHICH HAD BEEN LISTENING TO CBS-FM FOR 33 YEARS. I WAS NOT A FAN OF THE DOO WOP SHOP BUT THEY NEVER SHOULD HAVE TAKEN THAT OFF EITHER. I LOVED THE SUNDAY NIGHT SHOW FROM THE HALL OF FAME WITH NORM N. NITE WHICH WAS ON THE LAST COUPLE OF YEARS, BUT AGAIN THAT SHOW WOULD NOT BE NECESSARY HAD CBS-FM NOT DROPPED PRE 1964 MUSIC FROM ITS ROTATION. AS I HAVE MENTIONED IN THE PAST, YOU NEVER FIX SOMETHING THAT IS NOT BROKEN AND THE SUITS AT INFINITY DID THAT AND IT KILLED THE STATION.

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Replies:

  • Re: Anniversary honesty -- Alan Berman, Tuesday, June 06, 06:54:40am
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