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Date Posted: Monday, March 13, 02:01:44pm
Author: Terry
Subject: Re: Some interesting facts
In reply to: Frank De Rosa 's message, "Some interesting facts" on Sunday, March 12, 04:54:39pm

"I was in the Barnes & Noble in East Brunswick yesterday and they were playing the Barry Manilow 50s CD over the store's PA system. We're talking about the #1 selling CD! Whether radio executives like it or not, that's the way it is!"


Not the point. Radio executives don't care what music they play. They'd play Gregorian chants if they thought that gave them the best chance to sell the most advertising at the highest rates.

It's the advertisers who aren't interested in the 50+ listeners.

No one doubts there's a market for "older" music, as PBS found out with the success its oldies fundraisers have had. But the advertisers don't think it's effective to aim their messages at that audience.

Radio follows the money. If your clientele wants steak, why open a sushi restaurant?

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