|Subject: Before IMG, I would have agreed. But Miss Universe is a dental student and Miss USA has a graduate degree. IMG College is an important revenue stream that includes intellectual property, experiential and promotional assets, event signage, digital, tickets, hospitality, live event radio, and shoulder programming including coaches’ TV and radio shows - plus Licensing for 200 top schools. IMG College promoted Miss NC & Miss WA during the national championship game. Expect more of that synergy (like Miss AZ USA's tackle or Katherine Webb in the stands) going forward.