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Wednesday, November 30, 12:07:50pmLogin ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: Marketing NU basketball


Author:
Eagle
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Date Posted: Thursday, May 19, 09:52:53am
Author Host/IP: cpe-67-248-248-69.nycap.res.rr.com/67.248.248.69

Anyone who went to NU in the 60's knows how exciting NU basketball was. This was due to very good athletes and teams, Calvin Murphy and Bob Lanier, and an intense rivalry that sold out the old Buffalo Aud (15K or so) repeatedly.....and Frank Layden, the best salesman athletics ever had.

When NU was in a tournament, the media and reporters, no matter what teams were in the tourney, would flock to Frank...he could sell ice to the Eskimos! Frank was very entertaining, funny, and yet had a very serious and philosophic side.

It's always one guy who makes the difference and Frank'c colorfulness made NU basketball the game to go to in the east.

Here is a creative touch to baseball, and just thought I would share...somehow we have to become more creative to draw fans and athletes.

https://fb.watch/d60FHI6dFw/

.

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Replies:
[> Subject: Re: Marketing NU basketball


Author:
Maldez
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Date Posted: Thursday, May 19, 03:23:55pm
Author Host/IP: cpe-24-59-42-147.twcny.res.rr.com/24.59.42.147

Good post, Mike, but I'm not sure even great marketing would fill the stands at Taps. Niagara's had a losing record 8 of the last 9 seasons and 4 in a row. NU has to get back to its winning ways of the JAM era if we want to start putting more bodies at the games.

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[> [> Subject: Re: Marketing NU basketball


Author:
Purp 1
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Date Posted: Saturday, May 21, 03:01:52pm
Author Host/IP: cpe-74-70-140-50.nycap.res.rr.com/74.70.140.50

Yes, and with Covid being around it will also affect attendance. This is a low D-1 program that has performed as such. One hopeful sign is that we have almost an entirely new team that can change things if luck and hard work goes it's way. I actually watched more home and road games this season than ever without attending.

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[> Subject: Re: Marketing NU basketball


Author:
A Sailing Ship
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Date Posted: Friday, May 20, 08:43:58am
Author Host/IP: 250.sub-174-208-44.myvzw.com/174.208.44.250

Barring an epic run like St. Peters any marketing efforts would likely prove to have little impact.

Suppose the double their attendance you would have 1200 people at games. It is a good post with good points but I think it is too late.

NU and other local schools really missed their chance to gain market share when the Bills and Sabres were terrible. The Bills are SB favorites and the Sabres are up and coming.

With both teams good local basketball and college sports will sink more and more towards the back pages, if at all.

With all of that said. While there is a small chance NU could regain the attendance of the basketball glory years, there is zero chance this could happen with hockey. In the next few years folks at NU may have to have some very tough choices about what to do with the hockey program. 300 people a game cant be what they had in mind. If an OHL team and new arena is built in downtown NF it will take more and more eyes from college hockey to the OHL

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[> [> Subject: Re: Marketing NU basketball


Author:
Maldez
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Date Posted: Friday, May 20, 02:50:31pm
Author Host/IP: cpe-24-59-42-147.twcny.res.rr.com/24.59.42.147

"Barring an epic run like St. Peters any marketing efforts would likely prove to have little impact."

Yep, my point exactly...the program has atrophied over the past several years, something ads and marketing can't overcome. The best thing Niagara basketball can do is start winning.

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