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Subject: Avoid Consumer Confusion

Author:
Dennis S. Vogel
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Date Posted: 15:25:07 08/11/09 Tue

I’m not trying to pick on anybody; I just want to help you. I disguised the vendor’s identity. I bought several of this vendor’s products & I haven’t opted out of its list because its marketing messages are usually good—they’re worth studying.

I got an e-mail sales message with a statement like this (disguised):
Includes an elastic holder plus a pocket to store your power cord Only
$XX.YY

Since “Only” is next to the sales copy on a separate line from the price, it seems like the “elastic holder plus a pocket” is only big enough for a power cord. This would make the product too expensive compared to the storage benefit. Plus, what would a customer use to store the main product in?

I’m not trying to pick on anybody; I just want to help you. I disguised the vendor’s identity. I bought several of this vendor’s products & I haven’t opted out of its list because its marketing messages are usually good—they’re worth studying.

I got an e-mail sales message with a statement like this (disguised):
Includes an elastic holder plus a pocket to store your power cord Only
$XX.YY

Since “Only” is next to the sales copy on a separate line from the price, it seems like the “elastic holder plus a pocket” is only big enough for a power cord. This would make the product too expensive compared to the storage benefit. Plus, what would a customer use to store the main product in?

Maybe I’d pay YY cents for a cord holder, but I wouldn’t pay $XX. 8^)

“Only” should be on the same line as “$XX.YY”.

Dennis S. Vogel
thrivingbusiness@email.com
Understanding comes before buying. If a competitor’s message is clearer, it may be more compelling than your message, if consumers don’t understand your message. Here's free information to help you get results sooner.
http://www.lakefield.net/~thrivingbusiness/
http://www.voy.com/31049/

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>I’m not trying to pick on anybody; I just want to help >you. I disguised the vendor’s identity. I bought >several of this vendor’s products & I haven’t opted >out of its list because its marketing messages are >usually good—they’re worth studying. > >I got an e-mail sales message with a statement like >this (disguised): >Includes an elastic holder plus a pocket to store your >power cord Only >$XX.YY > >Since “Only” is next to the sales copy on a separate >line from the price, it seems like the “elastic holder >plus a pocket” is only big enough for a power cord. >This would make the product too expensive compared to >the storage benefit. Plus, what would a customer use >to store the main product in? > >I’m not trying to pick on anybody; I just want to help >you. I disguised the vendor’s identity. I bought >several of this vendor’s products & I haven’t opted >out of its list because its marketing messages are >usually good—they’re worth studying. > >I got an e-mail sales message with a statement like >this (disguised): >Includes an elastic holder plus a pocket to store your >power cord Only >$XX.YY > >Since “Only” is next to the sales copy on a separate >line from the price, it seems like the “elastic holder >plus a pocket” is only big enough for a power cord. >This would make the product too expensive compared to >the storage benefit. Plus, what would a customer use >to store the main product in? > >Maybe I’d pay YY cents for a cord holder, but I >wouldn’t pay $XX. 8^) > >“Only” should be on the same line as “$XX.YY”. > >Dennis S. Vogel >thrivingbusiness@email.com >Understanding comes before buying. If a competitor’s >message is clearer, it may be more compelling than >your message, if consumers don’t understand your >message. Here's free information to help you get >results sooner. >http://www.lakefield.net/~thrivingbusiness/ >http://www.voy.com/31049/

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