You're Right. Accuracy Is Always Vital. -- Small Businesses Discussion Forum

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Subject: You're Right. Accuracy Is Always Vital.

Author:
Dennis S. Vogel
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Date Posted: 22:14:15 09/21/09 Mon
In reply to: Cris 's message, "Re: Should A Boss Occasionally Do Nonexecutive Labor?" on 18:56:09 09/20/09 Sun

Hi Cris,

Thank you for sharing your insights.

Since your insights are accurate & relevant, I want to expand on them.

I'm not a fan of the Ready, Fire, Aim Philosophy.
Acting according to it could get somebody hurt as Cris described.

I realize waiting to make everything perfect before offering a product or service can mean losing sales opportunities. But law suits can take more money than lost sales would.

Quality in the best products & services tends to vary. When a product or service result is already mediocre, sometimes quality will dip down to poor. Then a business's reputation will plunge to poor.

Ready, Fire, Aim is also bad for the content of marketing messages. If you rely on inaccurate information, you could get into a lot of trouble.

Check the facts no matter if you believe you remember accurately or as much as you trust those who tell you something.

When somebody is emotionally involved in something, emotions affect memories & judgment.

People tend to misremember, exaggerate &/or lie. Since bad "news" travels quickly you could hear the same exaggeration or lie from a few people. It would seem true since you'd hear it from more than one person, but they may've heard from the same liar.

Even if the story is an exaggeration instead of a lie, it's apt to seem worse every time it's repeated.

Basing business decisions on exaggerations or lies is like building part or all of your business on quick sand.

What's not on a firm foundation can ruin the rest & leave you with a total loss.

Dennis S. Vogel
thrivingbusiness@email.com
Your business's marketing infrastructure should be based on strong strategies & tactics.
Please use the URLs below to get free information to help you build a strong business.
http://www.lakefield.net/~thrivingbusiness/
http://www.voy.com/31049/

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>Hi Cris, > >Thank you for sharing your insights. > >Since your insights are accurate & relevant, I want to >expand on them. > >I'm not a fan of the Ready, Fire, Aim Philosophy. >Acting according to it could get somebody hurt as Cris >described. > >I realize waiting to make everything perfect before >offering a product or service can mean losing sales >opportunities. But law suits can take more money than >lost sales would. > >Quality in the best products & services tends to vary. >When a product or service result is already mediocre, >sometimes quality will dip down to poor. Then a >business's reputation will plunge to poor. > >Ready, Fire, Aim is also bad for the content of >marketing messages. If you rely on inaccurate >information, you could get into a lot of trouble. > >Check the facts no matter if you believe you remember >accurately or as much as you trust those who tell you >something. > >When somebody is emotionally involved in something, >emotions affect memories & judgment. > >People tend to misremember, exaggerate &/or lie. Since >bad "news" travels quickly you could hear the same >exaggeration or lie from a few people. It would seem >true since you'd hear it from more than one person, >but they may've heard from the same liar. > >Even if the story is an exaggeration instead of a lie, >it's apt to seem worse every time it's repeated. > >Basing business decisions on exaggerations or lies is >like building part or all of your business on quick >sand. > >What's not on a firm foundation can ruin the rest & >leave you with a total loss. > >Dennis S. Vogel >thrivingbusiness@email.com >Your business's marketing infrastructure should be >based on strong strategies & tactics. >Please use the URLs below to get free information to >help you build a strong business. >http://www.lakefield.net/~thrivingbusiness/ >http://www.voy.com/31049/

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