| Subject: Concert Anyone? Regine for 1.4 M!!! |
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agetro_loco
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Date Posted: 18:01:21 09/03/03 Wed
Author Host/IP: NoHost/155.94.110.252
Good Morning!!!
Just wanna share with you fellow good music lovers.
agetro
>>>>>>>>>>>>
Business World
MANILA, PHILIPPINES | Monday-Friday, September 1-5, 2003
So you want to produce concerts?
The basics of staging shows for a living
By TERESA DEFENSOR, Reporter
How would you like to earn a few thousands while enjoying the live
performance of your favorite concert artist?
Show producers may constantly complain about the difficulties of
mounting and selling concerts but the long list of weekend live acts
published in newspapers is an indication that in good or bad times,
there is still money in live concert production.
For the groupie or the closet fan, this is a chance to finally meet
your favorite performer. Imagine popular artists like Regine
Velasquez, or Martin Nievera listening to your every word during the
production meeting. It may not be a "date" just yet, but at least you
have their undivided attention. Plus you get the chance to hand over
a bouquet of flowers on stage for all the world to see.
Such an endeavor does not come cheap. But with the proper connections
and the right figures, you can get your money's worth.
The success of any show or concert highly depends on the featured
artist. A show by a good one is always worth watching. Most concert
lovers save months in advance so they can purchase show tickets.
If rock and revivals dominated the music scene in 2002, this year
music lovers prefer the light and laid back music of acoustic shows.
The setup is very basic: just the vocalist-musician and a few backup
instrumentalists. No need for a huge stage or high-tech sound
effects. In fact most shows are held in quaint bars, with a small
stage just enough to house the performer.
TALENT FEES
As for the fees of acoustic performers, the most popular nowadays is
Paolo Santos who charges PhP80,000 a show. Female performer Nina
charges PhP120,000 simply because she is backed up by a complete
band. Male performer Jimmy Bondoc, meanwhile, charges PhP40,000 a
show.
The said rates are applicable for a one night performance in a
campus, lounge or bar. The fees are usually based on the venue size
since it determines the number of ticket buyers. For a concert at the
Folk Arts Theater or Araneta Coliseum, Mr. Santos charges an average
PhP100,000 a show, while Mr. Bondoc charges an average of PhP60,000
to PhP80,000.
There is still a big demand for the concerts of Martin Nievera and
Regine Velasquez, especially when mounted in big venues like the
Araneta Coliseum or Folk Arts Theater.
Mr. Nievera charges PhP1.5 million per concert inclusive of
musicians, lights and sounds. The country's concert king runs his own
company called Big Mouth which takes care of the production side of
all his shows. The financial side of the business is handled by an
independent company called Maxi-media, headed by businessman Felix
Go.
Unfortunately, Mr. Nievera is not open to independent producers.
Groups and companies who express interest in financing his shows are
usually advised to work with Maxi-media. The latter is not exclusive
to Nievera and in fact it has mounted shows for Ms. Velasquez, Pops
Fernandez, Vina Morales, Jolina Magdangal and many others.
Because of the consistent demand for his concerts Mr. Nievera is able
to maintain a production company that exclusively puts his shows
together. Like him, the shows of concert artist Gary Valenciano is
exclusively mounted by a company called Genesis Entertainment which
is run by his wife, Angeli Valenciano.
Mr. Valenciano charges PhP400,000 for a campus shows, and PhP1
million for big concerts at the Araneta or Folk Arts Theater. The fee
is inclusive of musician fees, lights, sounds and other production
requirements.
Unlike Nievera, Mr. Valenciano is very open to new and independent
companies who wish to finance his shows. His current show series
at "Gary V. Hits Music Museum" was in fact financed by a new
producer. Since it's a 10-night series, the artist charged less than
a million for each show.
Other artists charge only a talent fee, thus the producer is
responsible for hiring musicians and other suppliers to meet the rest
of the requirements. Ms. Velasquez charges an average of PhP1.4
million a show; Zsa Zsa Padilla and Sharon Cuneta, PhP1.2 million;
Ms. Fernandez, PhP1 million; and Lani Misalucha, PhP800,000 a show.
As for bands, Side A and Freestyle charge PhP400,000 each inclusive
of show lights and sounds. Other groups also go by talent fee: South
Border charges PhP350,000 per show; Parokya Ni Edgar, PhP250,000;
True Faith; PhP100,000; Pido With Take One, PhP150,000; Slapshock,
PhP60,000; and Rage Band, PhP70,000.
Producers usually tap light and sound suppliers if the fee does not
include such requirements. For an acoustic show, lights and sounds
can cost from PhP20,000 to PhP40,000 and for a live band, the fee can
start at PhP40,000 depending on the venue size. Performers also
prefer to work with a specific set of musicians. The fee may vary
depending on the number of show and rehearsal dates.
It takes an average of three months to mount a show. For Valentine
shows it would be best to book the artist a year before since
February is the peak season for shows and concerts. A down payment of
50% is required upon the signing of the contract while the balance of
50% has to be covered a week before the concert date.
CONCERT VENUES
Next on the agenda is the concert venue. The rental fee for the
Araneta Coliseum is PhP300,000; Folk Arts Theater, PhP200,000; NBC
Tent, PhP165,000; and Onstage in Greenbelt, PhP80,000.
Bars and lounge usually charge an extra fee which serves as a bar
guarantee. The amount varies, and if the food and beverage revenue
that evening exceeds the guarantee, then the fee is given back to the
producer.
Rentals for popular lounges are as follows: Music Museum
(Greenhills), PhP75,000; Hard Rock Café (Glorietta, Ayala Center),
PhP70,000; Dish (Power Plant Rockwell), PhP70,000; Virgin Café
(Tomas
Morato), PhP70,000; Forum (Podium), PhP50,000; and Eighth Day (St.
Francis Square) PhP40,000.
The fee may vary depending on the type of show and the day of the
concert. The rental fee is usually lower on weekdays. If the producer
is a regular client then a discount is immediately given.
Sponsors are a must for every show, simply because it lessens the
overhead cost. While it may be easy to solicit their approval, the
challenge comes during collection time which may take as long as one
year.
There are some sponsors that actually knock on the artists' doors.
Mr. Nievera, Ms. Velasquez and Ms. Cuneta are known to be sponsor
favorites. "Sponsors literally run after them" Patrick Cruz of E-
Circle Entertainment told BusinessWorld.
For lounge shows, Mr. Cruz suggests that producers tap "new players,"
or those with new products that are blessed with huge advertising
budgets. "An example of this are Sun Cellular (a telecom firm) or
Libresse (sanitary napkins)," he said. And since the market of lounge
shows are young professionals, telecommunication companies can also
be tapped.
An alternative is the staging of cause-oriented shows or
environmental concerts, and Mr. Cruz said companies have a different
budget for civic projects, which include shows that focus on social
awareness.
While some producers may want the direct experience of mounting the
shows on their own, some may want to be spared from the all the
stress and prefer hiring an events company. The latter takes charge
of all aspects of production including, publicity and sponsorship
solicitation. Some events companies charge a flat fee depending on
the size of the project, while others simply work on commission
basis.
The show tickets can directly be sold to an organization or can be
consigned to an outlet such as TicketWorld which collects a 10 %
commission from sales.
Concerts that run for more than one night are also open to block
buyers. A particular show night is sold to an independent producer
and the latter sells the tickets on his own. An example of this is
the "Gary hits the Music Museum" concert series: An independent
producer can buy one night for PhP500,000. If he sells all the
tickets he can get as much as PhP750,000. That's an easy profit of
PhP250,000 without the hassles of mounting a show and soliciting
sponsors.
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