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[> Subject: Re: Demise of the enema bag
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Author:
Glen
[Edit]
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Date Posted: 09:11:04 10/23/09 Fri
Things that are bought infrequently will have to be purchased online going forward.
Web sites can have their shipping center in the low-rent district and be fine.
Brick -and-mortar retailers now are down to only about 4 options. You could say 3.
They can focus on products people buy frequently, then add in a few "hot" big-ticket items to goose the profit numbers a little. For that to work, you need to stock products that get used up and require repeated restocking. That generates traffic to support the big ticket items.
That's the Wal-Mart approach.
The second approach is to be a specialized boutique that has a limited clientele, gives personal service to that clientele. That retailer is low-volume, high markup, and focuses on the very-high-markup items.
The third is to be a well-located, well-merchandised convenience store that lives on impuse buying, and is usually connected to something like a gas station, etc.
The fourth, is really just a variation on the third, and that is to focus on things like produce and meat that people buy frequently, and are reluctant to buy sight-unseen.
An enema bag, given proper care will last at least ONE entire lifetime, possibly more. That is the sort of thing that the Web has been doing so much better than brick-and-mortar stores it's not even funny.
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