George Barrie, created Brut cologne, used celebrities in ads -- Rest in Peace

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7, 8, 9, 10 ]

Subject: George Barrie, created Brut cologne, used celebrities in ads

Author:
he was 90

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: November 20, 2002 9:46:36 EDT

George Barrie, 90, a retired chief executive for Faberge products who created Brut cologne for men, died of pneumonia Saturday in Miami.

Barrie was among the first to use celebrities to advertise fragrances. Actor Roger Moore, actresses Farrah Fawcett and Margaux Hemingway, and football star Joe Namath peddled Faberge products at one time. Barrie also convinced film legend Cary Grant to sit on Faberge's board of directors.

The New York native's first job in the beauty business was with Rayette hair care products. Several years later, Barrie established his own company, Caryl Richards, and in 1964 he purchased Faberge Inc., which he owned and operated for 20 years.

In the early 1970s, Barrie branched out to create the film company Brut Productions, and produced a number of feature movies, including "A Touch of Class" with Glenda Jackson and George Segal in 1975.

An amateur musician, Barrie took a hand in the movie's title song, collaborating with legendary songwriter Sammy Cahn. The song, "All That Love Went to Waste," was nominated for an Academy Award.

[ Next Thread | Previous Thread | Next Message | Previous Message ]