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Subject: American Express Puts Its Chip Card�s Chip To Work

Author:
Ive waited since 1999 for this

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Date Posted: 16:07:52 01/07/03 Tue

American Express Puts Its Chip Card�s Chip To Work

American Express is promoting an Internet convenience add-on for its Blue card that takes advantage of the little-used chip on the AmEx smart card. Consumers can download ID Keeper software to the Blue card and use it to store their favorite Web sites, user name and password combinations, credit card numbers and billing and shipping information, and other data. American Express quietly began offering ID Keeper through the Blue card Web site last month. (For more information, go to: http://home4.americanexpress.com/blue/about_idkeeper.asp). More recently, AmEx began e-mailing Blue cardholders encouraging them to sign up for the free software. AmEx has e-mail addresses for 4.5 million of the 6 million consumers with Blue cards, according to an industry source. An American Express spokesperson called the December introduction of ID Keeper a "soft launch," with a formal announcement expected within a few weeks. AmEx became the first U.S. credit card issuer to launch a smart card when it introduced Blue in late 1999. However, cardholders have shown little interest in the Internet-security features that AmEx developed for the smart card chip. A survey last year by Atlanta-based Brittain and Associates found fewer than 1% of Blue cardholders were using the chip card to secure online purchases.

( 2003-01-07 )

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Replies:

Subject	Author	Date
Re: American Express Puts Its Chip Card�s Chip To WorkCAT	I got 2c out of that I'm a little chuffed 3.28 to 30	19:57:42 01/07/03 Tue