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| Subject: Re:OneSMART™ MasterCard Launched in Malaysia | |
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Author: First in South East Asia works with transportation card |
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Date Posted: 00:47:56 12/28/02 Sat In reply to: http://www.birches.org/dgwb/pubs/ftvfr/022multiapp310.pdf 's message, "Re:http://www.birches.org/dgwb/pubs/ftvfr/022multiapp310.pdf" on 00:43:49 12/28/02 Sat OneSMART™ MasterCard Launched in Malaysia - First in South East Asia More Smart Choices of Applications, Platforms and Designs for Member Financial Institutions Kuala Lumpur, Malaysia, December 19, 2002 - Building on its global leadership position in smart card technology, MasterCard International today launched OneSMART™ MasterCard® in Malaysia, offering the region's member financial institutions a myriad of technological solutions for smart card migration. A first of its kind in South East Asia, OneSMART MasterCard features all the technological solutions and support required for members to migrate to EMV-compliant chip platform, under one umbrella. OneSMART MasterCard® includes a comprehensive list of program partners and technical experts who will provide their respective state-of-the-art products and services to help members optimize and tailor their own smart cards programs to meet the needs of their individual cardholders. Smart payment cards can be equipped with multiple applications to carry loyalty programs, personal information, healthcare details, transportation passes and enhanced security, thus providing cardholders more personalized and customized cards to suit their unique life-styles. According to Shuan Ghaidan, Vice President, Advanced Payment Systems, Asia/Pacific Region MasterCard International, “At MasterCard, we believe that the smart card platform is an ideal tool for achieving real competitive differentiation in today's marketplace. OneSMART MasterCard® is a reflection of MasterCard's commitment to provide financial institutions with more smart choices in developing a customized approach to EMV migration.” OneSMART MasterCard® provides choices in multi-application capability and product flexibility when member financial institutions design their smart card programs. Members can choose open and dynamic chip platforms and any enhanced security features they wish to add to the card. In launching OneSMART MasterCard®, member financial institutions will receive smart technology choices and marketing support in meeting established timelines for EMV migration. MasterCard will assist members and their program partners through the decision, preparation, implementation and rollout phases of the transition to chip-based smart cards. More than 30 program partners from around the region have committed to support OneSMART™ MasterCard®. The program partners will provide members with comprehensive support under five main categories - personalization systems, smart cards, terminals, host systems and applications. The list is expected to expand, as MasterCard collaborates with more program partners, to bring the utmost of technological options and flexibility to its member financial institutions. With more than 125 million MasterCard, Maestro, Mondex®, and Clip®-branded smart cards issued worldwide, MasterCard continues to lead in the global smart cards arena. About MasterCard International MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard®, Cirrus® and Maestro®. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. With approximately 25,000 MasterCard, Cirrus and Maestro members worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard's award-winning Priceless® advertising campaign is now seen in 90 countries and in 45 languages, giving the MasterCard brand a truly global reach and scope. With more than 29 million acceptance locations, no payment card is more widely accepted globally than MasterCard. For the nine months ended September 30, 2002, gross dollar volume exceeded US$831.7 billion. MasterCard can be reached through its website at http://www.mastercardinternational.com. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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| Re:MasterCard and Datacard Sign Strategic Alliance | Purchase, NY and Minneapolis, MN, June 18, 2002 | 00:50:29 12/28/02 Sat |
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