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Date Posted: 19:50:52 10/14/02 Mon
Author: CW
Subject: Re: Further...
In reply to: Rob 's message, "Further..." on 18:34:23 10/14/02 Mon

The Nielson is such a tiny sample of the population that it should be going the way of the dodo. Although the Tivo data covers only Tivo subscribers it does include every last one of them, a much larger group of people than the whole Nielson sample. From my understanding the Nielson boxes only record what the television set is actually displaying not what any separate recorder may be doing near the set. Since Firefly is in the top five of all shows recorded in Tivo data, the Nielson data is not giving a correct picture of how many people intend to see it. The problem is that some of these hard drive recording systems can automatically cut out the commercials, which means sponsors aren't going to be too impressed with high recording rates of that kind.

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