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Date Posted: 15:56:27 02/03/03 Mon
Author: cassie
Subject: ch24 Advertsing

Advertising
*Advertising Industry Cause of Consumerism
-a result of techniques pioneered by wartime propaganda
-thats how advertising came of age
-publicists sought to identifiy products too a certian lifestyle
-& ot make purchases personally fullfilling
*The Man Nobody Knows
-a book
-most succesful bok of 1920s b/c of advertising
*New inventions in Communications
-newspapers national chains
-wire services made iit possible for papers to carry syindication material
*Mass-Circulation Magazines
-The Saturday Evening Post, Readers DIgest & Time
-popular magazines at the time
-applealed to peoples intrests

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