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Subject: 改變思維,麥當奴賺錢的根本不是漢堡包


Author:
可洛
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Date Posted: 08:39:51 06/13/02 Thu
In reply to: 真田幸村 's message, "點解麥x奴可以生存至今(香港)" on 02:05:44 06/12/02 Wed

麥當奴賺錢的根本不是漢堡包。

或者起初是的,當時麥當奴還未衝出美國,大家都未知多食漢堡包的禍害,於是麥當奴成功了,但同一時間,麥當奴改變了思維策略,它不再靠漢堡包賺錢,麥當奴也不再是飲食業(表面上係),它其實是搞地產的。

麥當奴買下了所有貴格又有潛力的舖位,在灣仔等地區,你不見麥當奴跟七十一便利店一樣多嗎?而且有麥當奴的地方又帶旺人流,地價便上升了,之後,它將舖租出去、買出去,所賺的比買包多得多!當然它的品牌也是很值錢的,在淡市中發行債券一樣受投資者支持,因為是國際品牌嘛。

所以麥當奴能夠生存至今,是靠那意想不到的構想和商業策略,麥當奴擁有的地產物業是世界第二位,僅次於天主教會,你以為靠我地便養得起它嗎?

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Replies:
Subject Author Date
你所講的,我都知多少的真田幸村10:54:39 06/13/02 Thu


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