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Subject: 國際廣告欣賞(十九)


Author:
Almon Lam
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Date Posted: 11:21:25 12/11/02 Wed
In reply to: Almon Lam 's message, "國際廣告欣賞" on 20:54:51 11/22/02 Fri




備註:這個潤滑劑廣告剛在CANNES奪了銅獎,但立刻被發現是假廣告,而取消了獎項.國外實在太多這類急功近利的創作人,香港也越來越多.希望國內不會跟風!但論創意這個廣告確實很高.



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Replies:
[> [> Subject: What means by 假廣告?


Author:
Kim
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Date Posted: 12:53:16 01/08/03 Wed

What means by 假廣告?
[> [> [> Subject: 何謂假廣告


Author:
Almon Lam
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Date Posted: 13:50:48 01/08/03 Wed

行內有些創作人為求獲獎,會自作一些廣告而沒經客戶同意;
也有些是自費製作,只為參賽,不會銷售產品的;
亦有些播出的廣告與參賽的廣告是兩個不同版本的...
這些都統統稱為假廣告。
[> [> Subject: 嘖嘖稱奇!


Author:
Vincent Li
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Date Posted: 21:04:43 01/08/03 Wed

圖簡單,simple到只有product本身,但給人感覺好強烈,是我三十幾個廣告中印象最深一個。


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