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Subject: 國際廣告欣賞(四十八)


Author:
Almon Lam
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Date Posted: 14:49:58 01/27/03 Mon
In reply to: Almon Lam 's message, "國際廣告欣賞(二十六)" on 11:31:47 12/20/02 Fri




備註: 請注意,包裝紙是倒轉了的。Heinz茄汁一直都強調自己的茄汁比別人濃,所以倒轉來打開也不易流出。



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Replies:
[> [> Subject: 小問題


Author:
龍少
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Date Posted: 15:25:53 01/27/03 Mon

我想這應該是一個平面廣告吧,沒有文字的提示,這樣隱閉的意識有多少人能理解?
沒有多少人理解的廣告是好廣告嗎? 好像難免有點孤芳自賞…
[> [> Subject: I saw it differently


Author:
admania
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Date Posted: 03:55:27 01/29/03 Wed

The saying I saw from it differs from Almon did: There is no right or wrong, but I think the reason they put it upside down is we'd have to turn the bottle upside down when use...if so, that's would make sense. It's our habbit overwhelm logic and that's what makes this ad interesting.

BTW, hi Almon. Long time no see; how are ya? Are you leaving?


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