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Subject: 過路人甲


Author:
TIM
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Date Posted: 00:46:45 12/06/02 Fri
In reply to: 龍哥 's message, "我又黎試下..." on 21:47:16 12/05/02 Thu

不如咁睇
1. 著暴走鞋既人要快咩? 正如當年閃燈波鞋, 唔通因為怕黑夜踩屎所以買?
2. OFFICE, 扶手電梯, 都唔係EXACTLY 小朋友既ELEMENT
3. 佢唔係ROLLER BADE, TARGET我會SET係8-12歲既小朋友..消費由家長度黎。首先家長最CONCERN除左價錢仲有乜? "安全"

所以我會將個廣告令小朋友著左覺得"型", "被認同", 家長覺得"安全"

電視廣告一則:
一男孩於鞋店試鞋時誤著旁邊的暴走鞋, 一穿上後立刻像著了魔, 不停飛馳, 做出不同的花式; 演員的表情亦由驚轉喜, 一副洋洋得意的表情。漸漸亦吸引了全街的人注足觀看, 一些跑車被過頭不甘心, 加入追逐。最後一個跳躍動作, 安全著地。嬴得全場掌聲
旁白: "暴走鞋, 當然有危險"
畫面看見後面很多跑車水滾冒煙
文案: 玩唔起, 唔好跟! KXXX暴走鞋

:P

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Replies:
[> [> [> Subject: ANY COMMENT?


Author:
TIM
[ Edit | View ]

Date Posted: 10:19:15 12/06/02 Fri

好好醜醜都俾O的意見呀
[> [> [> Subject: 回應


Author:
Almon Lam
[ Edit | View ]

Date Posted: 12:09:31 12/06/02 Fri

你的分析是好的,速度不一定重要,最重要是型。
不過,你的點子就不夠型了,
試想Sunday最新的廣告,
一群型人在鬧市中拋電話就型得多了。
努力!加油!
[> [> [> [> Subject: THX!


Author:
TIM
[ Edit | View ]

Date Posted: 14:24:10 12/06/02 Fri

THX!


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