Some works from a.com -- forum

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: [1] ]

Subject: Some works from a.com

Author:
AdChristian

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 11:08:48 12/09/02 Mon
In reply to: 龍哥 's message, "給點考驗吧" on 10:29:14 12/05/02 Thu

眕狟岆a.com笢andrewz腔釬ⅲ:

奀潔ㄩ奢俀奀煦ㄩ17ㄩ50ㄛ浀栠昹狟眳暱
華萸: HEELYS蚳闖虛
�昜ㄩ珨IT�尪ㄗ昹督捩穻ㄛ芛楷佼泂ㄘㄛ珨蚳闖虛躓虛埜ㄗ栥祛覂ヤ景迵栠嫖ㄘ
IT�尪ㄩ泭佽斕蠅涴嫁衄闖珨笱請HEELYS腔蝠籵馱撿ㄛ奀厒200腔饒笱ㄐˋ
躓虛埜(虷),鏽堤珨邧HEELYS:憩岆坳ㄐ
ㄗ杻迡HEELYSㄘ
ㄗ堤HEELYS LOGOㄘ

ㄗ噩芛ピ遙ㄘ
浀栠訇桽狟
IT�尪忒醜捩暮掛婦ㄛ逋援HEELYSㄛ酕珨蟀揹腔泐埲﹜惟軗雄釬ㄗ濬侔賑啣ˋˋˋㄘ
ㄗ堤嫘豢逄ㄩ惟軗勘ㄐㄘ

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

[> Subject: 畫個句號

Author:
Almon Lam
[ Edit | View ]

Date Posted: 15:45:17 12/09/02 Mon

我想有關暴走鞋習作的討論已經差不多了。
大家的投入實在令我感到意外,
尤其是國內與及香港都有人熱烈發表,
這才是真正的交流吧!
我設這個題目時是有些想法的,
就是產品從沒有人賣過廣告,
所以大家可以開放一些,
不會有別人的影子。
也想到產品的賣點可以有些發揮,
What to say上可以考考大家的功力。
不過,大家還是圍繞著快來著墨。
其實,我認為暴走鞋可以從理性訴求(rational)
及感性訴求(emotional)兩方面入手。
所謂理性訴求是指快、方便、有趣等等,
而感性就在於夠帥、潮流、Fun等等。
但是所謂理性訴求應用在暴走鞋上其實並不太重要,
因為根本不可取代交通工具作代步之用,
只可以說是一件流行玩意。
因此,無論我們用甚麼理性訴求,
最終只是給消費者一個藉口去購買,
購買背後的原因可能只是因為夠帥、好玩而已。
在香港採用了口碑的方法,沒有借助電視廣告宣傳。
如果真的有電視廣告配合,
相信傳播效果會更佳。

這類習作我想很有意義,
但不可太過濫用。
有機會再捲土重來。